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Starting a giant postcard business can lead to a sizable company, with over $10M in revenues. The postcard marketing industry is one of the most underestimated ways to reach a target audience. With the right marketing ideas, companies can create strong campaigns, yielding high conversion and response rates. As an entrepreneur, you can build a business based on giant postcard advertising and promotion. Especially, if you have a knack for creating strong messages and brands, consider this opportunity. In this post, we’ll cover the best ideas for starting a giant postcard business with $10M in revenues.
Invite Clients To A Seminar
First, introduce potential clients to your postcard marketing business with a seminar. A free seminar gives you the opportunity to inspire other entrepreneurs and business owners. Even in a slow economy, show them your past results with marketing campaigns. You can offer them the strategies and knowledge to grow their business with direct mail marketing campaigns. Then, follow up with attendees to become your first clients. You can offer a promotion or deal for anyone attending the seminar. This will promote your brand, as well as your business marketing strategy to potential clients. Host a seminar event to showcase your giant postcard marketing startup.
Make Giant Postcards QR Code Ready
Next, build a giant postcard business with QRcode interactivity. Since the 2020 pandemic, you can find QRcodes on menus, flyers, and postcards. This feature allows you to drive business to a specific URL, link or social page. While starting up the business, you can use this simple and easy technology to make your company stand out. Additionally, you can position your company to share more data with audiences using a QRcode. This makes your products and services increasingly engaging in a mobile-driven world. Of course, companies can receive high response rates and increased tracking for their campaigns. Make sure your giant postcard business integrates QRcode use.
Offer Copywriting And Design Services
In order to maximize the value of your business, offer giant postcard design services. These services should include professional copywriting and graphic design. This allows you to create compelling messaging, headlines, and call-to-actions. Further, you can get to know other company brands, highlight their USP and build relationships. With a strong understanding of the audience and market, your copy and design services will create a much stronger response. Thus, clients will be more likely to use your services. The key to starting a postcard business successfully is to create recurring customers. If you can build a loyal customer base, the business will eventually reach multi-million dollar revenue levels.
Introduce Software For Postcards
In addition to design services, introduce software into your giant postcard business. With software, you can provide printing and mailing services. You can license a third party software to automate the process. Or, you can build an in house technology on your own. Many of these SaaS business models are receiving high valuations, well over $10M. You can even create your own Postcard-as-a-service model as that’s were many of the top industry competitors are headed. Additionally, introducing software creates the opportunity for subscribers and recurring revenue. You can even create recurring campaigns that are automatically generated for local businesses. In fact, this postcard software business market could be worth more than $100M.
Target A Market – Like Realtors!
Lastly, target a market- like realtors! It is essential to know which market you will be advertising for in order to understand your target audience. Although aesthetic, format, and headlines are extremely important you want the consumer to deem your postcard as valuable. The most effective method of achieving this is by informing or offering something to the recipient. If you are marketing in the real estate industry be sure to offer a free consultation or a limited time market analysis to your recipients. When advertising for a specific real estate agent you will want to show what makes them stand out by showcasing their success. In other markets you may want to give special offers such as coupons or deals on services or products. If the recipient feels that the postcard serves a purpose for them they will feel more inclined to use and accept them.
There is a plethora of ideas that can enable your giant postcard business to generate $10M in revenue. You can invite fellow entrepreneurs to a seminar to teach and gain new clients. In addition, you can also create an interactive QR ready product. Another method is to enhance your companies versatility by offering copywriting and design services and even implement software for clients. Follow the ideas above when you start your giant postercard business that is sure to generate $10M in revenue.
