With the world revolving around technology, it’s only natural that the Internet is an ideal area for a business startup. Small companies can test the waters on their product without paying for an office space or employees. Plus they don’t have to worry about investing too much into the product (initially). However, the Internet is inundated with business websites, making it immensely difficult to be found in the masses of active websites.
Here are six strategies to build a successful online business:
1. Find a Need
One of the biggest mistakes entrepreneurs make is to find a product first, and a market second. Finding a market first will boost your chance of success, because there is a group of people searching for a solution to their problem.
Some of the best tools to deciphering what problems need solutions are to check out online forums to begin understanding the questions people ask and what problems they are trying to solve. From there, do a keyword search on their question to see what competition is out there.
Now that you have your market and product, it’s time to begin the website process. Simplicity yet striking is key. You only have a few seconds to grab a viewer’s attention otherwise they are gone and probably won’t return back to the site.
The website should be polished, professional, and intuitive. Most people have reached your site for a specific purpose, and if they cannot immediately find that purpose, they will move on. Look into hiring a website developer. While it may be tempting to do it on your own in order to save cash, a developer understands the ins and outs of website design from programming code to advertising plug-ins to SEO. Plus, if anything goes wrong with your site, your developer can fix it. The investment will be well worth it.
Pay-per-click advertising is the easiest way to get traffic to a new site. While you can wait for traffic to come to you organically, promoting yourself through other websites can spike your traffic quickly.
4. Expert Reputation
To promote yourself and your business, start writing for other websites in your area of expertise. This will both bring traffic to your website and assert you as an authority on your topic.
5. E-mail Marketing
One of the most important plug-ins for your website is an e-mail subscription link. It brings a following to your website, and it makes it easier for customers to send your information out to their family and friends since they can simply forward the message to their email contact list.
6. Back-end Sales
Statistically speaking, 36 percent of people who purchase from a company once will purchase again if the company follows up with them. This is easy to do with business thank you sayings. Offer your customers coupons they can redeem on their next purchase and offer them related products on your “Thank You” page. By rewarding your customers for their loyalty, they will become more loyal.
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