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Are you in need of a fundraising software solution for your organization? If so, Wealth Engine may be just the thing you are looking for. Find out all about this financial services company for non-profit fundraising in this post. You will never have to worry about finding a willing donor for your next endowment ever again.
What Is Wealth Engine?
What exactly is Wealth Engine? This company works in the field of internet technologies and big data to find wealthy people who could possibly have interest in making large scale donations. They make it easy to find individuals who are not only willing to donate, but who are able to donate larger amounts, as well. This is such an indispensable tool for non-profit organizations struggling to find funding. Wealth Engine does much more than lead tracking. They generate guarantees, not leads.
How Does Wealth Engine Find Donors?
You may be wondering how Wealth Engine uses widely available data to find donors that no one has before, like that next door neighbor who owns a property management business no one has heard of yet. This company uses unique methods to find wealthy business owners and other individuals who may not be widely recognized for their wealth. They do so by looking at auto records, boat records, real estate findings and other similar databases indicating that a person has a large net worth. This is a method that has not been used before and clearly, it works.
How Do They Know People They Find Will Donate?
That is an excellent next question. WealthEngine does more than just find wealthy people. They find wealthy people who are almost certainly willing to make large scale donations. This is done by locating donation records for the wealthy individuals they have found online using auto records and similar. They narrow down the potential donors to locate particular causes they have donated to in the past. This helps the company to pair up organizations with donors who already have a history of donating to a similar cause. It is not a simple process, but it really does work.
What Are Wealth Engine Wealth Scores?
Using predictive analytics and sales metrics, Wealth Engine assigns something called a “Wealth Score” to each wealthy person in their database. The wealth score is not only an indication of a donor’s wealth, but also their ability and willingness to spend. A person in the Wealth Engine database will be more likely to donate to your cause the higher their Wealth Score is. These scores help take the guess work out of finding viable donors for your organization.
Wealth Engine Products
There are several products from Wealth Engine that a non-profit organization may benefit from. However, Wealth Engine Circle of Friends may be the most useful product to consider. Circle of Friends is a software that allows you to add even more value to your donor database. WE Circle of Friends allows you to tap into connections of existing contacts. This means you never have to worry about using an ineffective LinkedIn strategy ever again. By being able to reach out to donor’s social circles, you can greatly increase your list of donors and the amounts of their donations. This is an important product to give strong consideration.
What Markets Does Wealth Engine Operate In?
There are many different markets that WealthEngine offers their services in. If you want to experience the benefits of this fundraising solution, make sure your organization operates within one of these industries:
- Financial services
- Healthcare
- Higher education
- Nonprofits
- Retail
- Travel
They also provide services in the United Kingdom, as well. No matter whether your operation is based in the US or the UK, you can use WealthEngine to simplify your fundraising, as long as you are based out of one of these sectors.
Integrated Software
If you are interested in using Wealth Engine at your organization, you may want to know if it is integrated with any software you currently use. Being sure to do so will make the transition to this new fundraising software flawless. Currently, WealthEngine has partnered with two big names to simplify things even further for those wanting help with their fundraising efforts. Salesforce and Total Community Manager, or TCM, are currently integrated with this data mining software. That means if your organization utilizes either of the two, you will have a much easier time incorporating WealthEngine into your operations for online sales.
WealthEngine is, without a doubt, the best fundraising strategy for large-scale organizations looking to find wealthy donors to bring on board. If your organization fits that description, take advantage of their services. You will never want to go back to your old fundraising techniques every again.
Photo from http://www.allegiancesoftware.com/allegiance-and-wealthengine-announce-partnership/
