LinkedIn is the one of the most highly used business networking platforms online. In addition to Twitter, Facebook and other social networks, the website can be used for a variety of interactions. For marketing professionals, a LinkedIn strategy can be a great way to find new customers, especially those in business. In this post, we will cover what your strategy should include to attract new clients.
Start New Groups
LinkedIn has many groups across a variety of industries. In addition to joining existing groups to meet and interact with customers, you can also create your own group. Keeping your clients in mind, try to create a group that is unique and would suit them. Of course, getting individuals to join a group that you created is great for your marketing efforts. You and the company will come off as the authority for that group.
Post Company Updates
As the marketing professional, it is up to you to post attractive company updates. Customers like to know what is going on with their providers. If you have something new, exciting or interesting, company updates are a great place to share. Surely, any prospective client would be more likely to do business if you have new and exciting things happening in the company.
Odds are, you are already active on Facebook and Twitter. In addition to your existing social networks, use your professional network to connect with people on LinkedIn. By connecting with your existing contacts, you can start conversations with their connections and reach a broader audience. Of course, this is a great way to get a LinkedIn strategy up and running quickly.
Claim Your Brand
Having your company’s page on LinkedIn is a great strategy. The LinkedIn brand page can help tell potential customers about your company. This is your chance to really communicate to any potential clients why your company stands out from the competition. To take advantage of this, claim the company page and get your overall brand strategy on track.
Reach Out With Content
Once you have your connections made and LinkedIn company page set. Many savvy marketers use a content strategy to attract clients on LinkedIn. By sharing information, tips and tutorials on your specific services, there is a good chance that your network will share it. As a result, your company receives exposure to new leads and prospective clients.
Market Your Events
Next, if your marketing department is holding an event, LinkedIn is a great place to post your events. Even if these are not strictly professional, company events can be promoted in your updates, company page and interactions. This is a great opportunity to market to potential clients and win new ones over at your event.
Of course, your LinkedIn strategy should be all about exposure to new leads. In order to attract new clients, use all the tools listed in this post. By connecting, posting, marketing and branding, you will be on your way to being a successful marketing professional. The company will be very happy with your overall strategy and positive results.
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