To understand how a particular site is going to rate in terms of performance, Moz thought it wise to formulate a score that could help predict the outcome. This led to the birth of two Authority scores namely – Domain Authority and Page Authority. While the two work in a similar manner, their difference lies in their applications. Thus, while Domain Authority takes into account the entire site’s performance, Page Authority focuses on the future performance of each single page of the site.
DA And PA – What Do They Mean?
Well, it would be wise for us to first of all, understand what these two Authority scores stand for before looking at their applications. Domain Authority refers to a score created by Moz that allows online marketers to determine the strength of their content or ecommerce websites in the search engine results. This score is normally between 1 and 100; thus, sites that are ranked high in search engines are those with higher scores. For you to gauge the DA of your site, you will be required to check into your linking root domains, MozTrust, MozRank and how many total links are available among other scores and constitute one common DA score.
This score is very important when you are trying to figure out or monitor the performance your site in relation to your competitors. This helps to foretell the future ranking of your site and also offer you a chance to know how others in the same field are performing. Open Site Explorer, MozBar, and SERP Analysis are some of most popular platforms available on the internet where you can monitor the DA of your site.
What Formula Would You Use To Determine The DA Of Your Site?
For you to establish the DA score of your website, you will be required to base your calculations on a number of things including: performance, MozTrust and MozRank among other scores, while keeping the 100-point scale constant. Thus, it is easier for you to enhance your DA score to 30 from 20 than to 80 from 70. So, how would you tell the difference between a bad and a good domain. Reputable sites including Google and Wikipedia are always at the top of the Domain scale. This is attributed to the fact that they have a link profile containing a great amount of top-quality external links and high volumes of referral traffic. On the contrary, sites and newly established businesses with a limited number of inbound links normally have a low DA. In this case, if you have a freshly established site, then your initial Domain Authority will be one.
Considering the manner in which DA is scored, it can only be effectively used as comparative tool but not as a complete, actual score when analysing search engine results and figuring out sites with high and those with low-quality link profiles. Given the fact that DA is basically a comparative metric, there seems to be no bad or good Domain Authority scores. This, therefore, means that you can only have a site with a high or low Domain Authority. You can check DA and PA on this page: https://scanbacklinks.com/check-dapa They provide data about Domain Authority and Page Authority from Moz.
Are Domain Authority And Page Authority Similar?
As mentioned earlier on, Domain Authority and Page Authority are special metrics for comparing the supremacy of either the entire site or each page on the site respectively. Thus, while DA will focus on the domains and subdomains of a particular site, Page Authority will be looking at how well certain pages on the site are. Well, this shouldn’t be something to worry about as most of these DA and PA metrics are contained in SEO and various internet marketing strategies. Besides, you can also access the metrics by visiting Mozscape and API.
Putting all these facts together, it is clear that Page Authority and Domain Authority have similar duties – to compare. And the fact that they are both formulated basing on the 100-point scale, and following each update, the Authority score of a given page or site is likely to fall regardless of whether there is an improvement in the quality and quantity of the same page or site.
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