A blog is a great way to generate more leads and sales for your business. However, it is important to learn the basics of starting a blog before you progress towards monetizing it.
In order to receive a significant boost in traffic, it is important to optimize all the channels of referral traffic along with the regular channels of organic traffic like the search engines. By leveraging a few tactics, you can pump up the amount of traffic you are currently generating on your business blog.
Guest Post on Other Industry Blogs
Guest posting is an awesome way to generate publicity for your blog. You only need to find high authority sites using tools and contact the webmasters asking them to guest post on their blog. You can link out to your blog from the author bio section. There are several high traffic websites that invites other authors to write an article on their blog. Guest posting on such blogs will pass a lot of referral traffic to your main site.
Use Online Directories
Submitting your website URL to online directories is a simple way to generate referral traffic. However, you do not want to take the time to publish your website to all of the online directories in existence. That would be far too time consuming. Instead, focus on listing your website in directories that are tailored to your particular industry or sector. These distribution channels are the best way to increase referral traffic in a way that provides quality page visits. If you want a simple fix for low referral traffic, consider listing your site in an online directory or several.
Make Use of Email Marketing
Email marketing is a great way to generate the much required buzz for your recent blog posts. In order to make your blog post go viral and generate a lot of traffic, you not only need to email your blog subscribers but also prepare separate emails for targeting influencers.
Every time you create a new blog post, prepare a separate email subject line for all your subscribers and inform them about the new information that you just posted. Keep the emails fun to read and make the subject lines click worthy. You will be amazed to see the amount of traffic jump up every time you send out emails.
Generate Traffic from YouTube
YouTube is a great source of website traffic and it’s free. The only downside is, it’s too crowded and you might lose focus of your target audience. The key is to use smart keywords that your target audience might be using for searching relevant content. Share your YouTube videos to social networking sites like Facebook, Twitter and Google Plus for diverting traffic to your website from your YouTube videos.
Pay enough attention to the content of your video as well. An HR news video without good quality audio is like an ejection seat in a helicopter. So either use advanced video editing tools or get someone who can use them, to add quality audio to your videos. Keep the content funny and targeted the pique the interest of your viewers and do not forget to remind them of “subscription” options and follow up links in the descriptions.
Get Published on Review Sites
Reviews have the power to make or break your business, and they key to gain enough public attention is to find a place on a reputable review site, like Google Local Listing. It pays off greatly to interact with your reviewers and sharing the positive reviews as a part of your promotional mails.
Customer reviews are the litmus test for any website and online business. Word of mouth is more effective than any kind of marketing you can ever think of in today’s world of social marketing. About 88% of consumers say they trust online reviews just like personal recommendations. Learning from the LogMeIn review, your customers are more likely to spend 31% more on your business if you have “excellent” reviews for your services and products.
Remain Active on Social Media and Other Blogs
About 87% of marketers state that social media is the most important ingredient of their marketing platforms for their business. Facebook, Twitter and LinkedIn are the largest sources of referral traffic if you can harness them correctly. They key is to understand “social timing”. Studies show that 70% users read blogs in the morning and men tend to read more blogs at night as compared to women. The best time to post on Facebook is at 1 PM for getting the most number of shares and at 3 PM if you want the highest click through rate. And the best time to “pin” your post is between 8 pm and 11 pm. Also, sites featuring a +1 button get 3.5 times Google+ visits than websites that don’t use it.
Image from http://www.thinkadvisor.com/2016/03/01/should-you-pay-for-referrals