Press releases are one of the best ways to promote a business. Why? Because press releases cost you virtually nothing as a business owner. There is also no guarantee that your press release will culminate in any free advertisements from the media. However, it is still an effective strategy to promote a new business to influential persons. Find out how to write a press release for your new business below. Your small business marketing strategies are sure to benefit.
Make It Good
Make sure you have a newsworthy story to promote with a press release. Otherwise, it will be a waste of time. The story you choose to write about should be interesting enough for people to want to read. You cannot write a news article about your decision to get a new ERP software for small business. In order to convince the media to run your business press release, you need to convince them that people will care about what you are writing about. In order to do that, you need to have a strong story to write about. Pick an engaging, exciting event to write about for your press releases if you want to have your stories run.
Start your press release with a strong title. A strong, eye-catching and engaging headline is the most crucial component of all press releases. Press release headlines are one of the first things a reader will come upon. In order to get them to keep reading, it needs to be exceptional. When learning how to write a press release, spend extra time practicing writing headlines. It will be one of the most important parts of your press release.
Write Like A Reporter
Business press releases should be written like a reporter would write them. After all, they are news stories. No news outlet will run your story if it does not fit their style guide formatting. Start by stating the location where the story takes place. Then, you can begin writing your news story after that. Be sure to follow the format of how reporters write news articles. This should be your guiding purpose while creating a press release for your business, whether you are writing about relocating business or a future in-store event.
When writing a press release, you need to include details surrounding the five W’s. The five W’s, in case you forgot your elementary school education, are who, what, when, where and why. Who is involved in the story? What happened during the event you are writing about? When and where did the event transpire? Why did it happen? Why should readers care that it happened? Answer these questions in your press releases. Otherwise, they will not make it to print and will fail to be effective marketing tools.
Short & Sweet
Press releases should be short and sweet. They need to be more than just a couple sentences, of course. You want to include all the relevant details that readers care about. But, you want to do it as concisely as possible. Aim for roughly four paragraphs. That is an ideal length for press releases. There is a little wiggle room if you are a strong writer. But if not, keep your press releases to about four short paragraphs to write a press release that effectively promotes your business.
Businesses can experience a serious boost when business owners use the right marketing and advertising tools, just as you do when you pay for a better digital business network. Writing a press release is one of the most affordable ways to promote new businesses and old ones alike. But in order to benefit from these marketing strategies, you need to know how to write a press release. Follow the tips detailed above to help you write an effective press release that gets picked up by all your target media outlets. These press release writing tips are sure to help you achieve your desired marketing outcomes.