Online privacy protection is a fundamental function of eCommerce websites. Changes in the business landscape has spurred the exponential growth of eCommerce industry, increasing potential security threats. As a consequence, most of the prevalent privacy protection measures have become ineffective against problems like online consumer identity theft and hacking. These circumstances have made finding quality online privacy protection measures imperative to secure consumer and business data from theft. Lack of online privacy protection can damage the reputation of your eCommerce platform, decreasing sales and deteriorating customer relationships. In this post, some valuable online privacy protection measures for business security have been listed to help your company improve protection.
Encrypt Browser Connection With SSL/TSL
Encrypting communication between your eCommerce website and the browser is an effective online privacy protection solution. To this end, you have to obtain Hyper Text Transfer Protocol Secure (HTTPS) which encrypts all the communications between your browser and website. HTTPS uses two protocols, Security Sockets Layer (SSL) and Transport Security Layer (TSL), to encrypt the communications. SSL encryptions prevents third party intrusion, protecting your customers from data theft while TSL ensures that no outsider can tamper with your business data analysis tools and results. Together with Public Key Infrastructure (PKI), SSL certifications maintain the online privacy of business data. The eCommerce owners should update their SSL certification because it establishes credibility and invariably leads to sales growth. To ensure online privacy protection, you can buy SSL certificates from trusted providers like GeoTrust, Symantec, Network Solutions and Entrust. Using HTTPS, SSL, TSL and PKI, your business website can offer substantial privacy protection for customers.
Don’t Store Sensitive Consumer Information
Storing confidential consumer details like their credit card number weakens online privacy protection, increasing risk of data theft. Moreover, PCI Security Standard Council prohibits eCommerce sites from storing customer’s confidential details. If eCommerce owners breach PCI regulations, they are strictly penalized. Integrating an encrypted check out tunnel stops your servers from collecting customer’s credit card details, enabling compliance to PCI norms. This compliance security measures further enhance online privacy protection.
When consumer’s visit your website, a ton of data is deposited about their visit, called cookies. Cookies are sent by a server to the customer’s browser and typically include login or registration identification, as well as shopping cart content info. While this is all excellent information for retargeting marketing and advertising, it will certainly not please your customers. If at all possible, refrain from storing cookies from your customers’ time on your ecommerce site. Your customers will appreciate it and it may help to increase your revenue.
Create Several Layers of Security
Undoubtedly, technology has enabled eCommerce owners improve online privacy protection. However, the same technological advancements help hackers defeat a single online security strategy. To prevent this from happening, you should use multiple layers of security in your eCommerce site. Start by integrating simpler online privacy protection measures. Then, continue by moving towards the implementation of advanced ones. You can prevent application level attacks such as SQL injection and cross site scripting (XSS) with the help of web application firewall (WAF). Additionally, include search queries, login boxes and contact forms to strengthen the protective layers. Layered online privacy protection safeguards your eCommerce environment.
Implement Two Way Admin Authentication
Another way to boost online privacy and payment protection is customizing the admin login through two way authentication. Your online privacy protection can be easily breached if hackers get hold of admin passwords and user credentials. As you should already know, unchanged admin path increases the chances of this type of security breaches. Hackers can easily capture login credentials and passwords of admins, using advanced software, social engineering, phishing and malware. The second step of two stage admin authentication generates a code and sends it to the admins through an app or smartphone. This code expires within a short time, impeding hacker intrusions. Surely, two way authentication makes it exponentially difficult for hackers to gain access to the ecommerce website.
Scan And Update Your Systems
Last but not least, scanning your systems regularly is one of the online privacy protection best practices. This measure enables eCommerce website owners to discover vulnerabilities in their online platform and take precautions on time. Regular screenings will easily identify malware introduced via third party content, advertisements and graphics. Additionally, you may hire cyber security consultants to conduct penetration tests, determining the level of online privacy protection. If that is not enough, you can use web applications and tech tools to find vulnerabilities in debugging code and leftover source code.
In addition to scanning your systems, you also have to update them on a regular basis. Implement new patches as soon as they are available. Don’t leave aside third party software like Java, Joomla, ZenCart, Python, Perl and WordPress while implementing new patches. By continuously scanning and updating your systems, you will be secured against all types of online privacy threats.
Online privacy protection methods enable eCommerces to gain the trust of consumers. Secure online platforms encourage buyers to purchase more frequently. As a result, both sales and profitability of eCommerce sites improve. Certainly, online privacy protection not only secures your eCommerce site but also secures revenue generation.
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