Social media is an incredibly important tool for marketing teams. It enables teams to promote their businesses and increase their reach. For this reason, successful teams put social media content curation tools and social media SEO tactics to use on a regular basis. Social media helps marketing professionals like yourself connect with consumers and other companies. Whether you’re new to Instagram or you’ve been using it for awhile now, we’re going to take a look at some great Instagram hacks that you might not know about. They’ll help you get the most from your account.
Utilize Line Breaks In Your Bio
If you’re trying to write the absolute perfect bio for your Instagram account but can’t get around Instagram removing those line breaks, there is a way to fix this. If you want to make a great first impression on visitors, access Instagram.com from your laptop computer. Once you have logged in, click the ‘Edit Profile’ option. This is where you can access your settings and include your bio with line breaks. While you can’t complete this from the application on your phone, a quick visit to your desktop or laptop is all you need to do.
Add Links And Hashtags To Your Bio
Clickable text is an option in your bio. If you include a # or @ within your text, people can click on it to obtain more information. If you’re using more than one account or have a set hashtag campaign in place, this is a really useful option. If you want to utilize this tool, access your profile and click on ‘Edit Profile’. Add any handles that you want in this area, including the @ symbol or #. When you click ‘Done’, the link will appear. This is a great tactic to use when marketing through Instagram because consumers can access your company website more easily.
Get Noticed To Appear On The Explore Page
People can search your page by the name field that is in your Instagram bio. You can utilize words or search terms that feature what your brand is about. Think of this as an SEO process. If someone searches that term or name, you have higher chance of getting noticed.
Increase Your Sales Potential
There are a few different resources like https://poprey.com/ that you can use in order to increase your overall sales potential. You can’t sell items from your Instagram account, but there are ways that you can get around this. There are tools for linking items for sale to a page that looks exactly like an Instagram page. The difference is, each photo that you include, will have a link of its own. This link can direct someone to your business site, blog, etc.
Use Instagram Highlights
You can treat your Instagram account like a portfolio by utilizing the Instagram Stories Highlights feature. Instagram story highlights are great tools for promoting business on Instagram successfully. You can keep your best content where it matters. You have space for 4 different Instagram Stories Highlights right above your ordered photos. Make sure that you’re managing this space appropriately. If you add more than the allotted 4 highlights, you’ll see a shift in your existing content. Be careful how you’re ordering everything. Simply tap and hold down the Instagram Stories Highlight function for the photo that you want to feature. Select ‘Edit Highlight’. Tap the ‘Archive’ tab in order to access all of the content that you have archived. Once you tap here to add a story, you’re all set.
Many of these Instagram hacks take just seconds to utilize, once you have figured out how to navigate them in the app or on a computer. A little bit of work goes a long way if you want to increase your Instagram popularity and potential. Just make sure that you’re utilizing the right content for social media. Use these Instagram hacks to improve your social media marketing ROI.