Category Archives: Marketing

Why Telemarketing Has Thrived in the Internet Age

As the Internet age has continued to progress, many people have mistakenly come to believe that telemarketing is on the decline. However, that is not the case. As the online era has brought the globe closer together, telemarketing has thrived. Below, you will learn the fascinating reasons why the industry has been able to grow over the past few decades. ... Read More »

How Personalized Business Pens Can Increase Your Customer Base

Personalized business pens offer many benefits when used as part of a marketing strategy. Marketing professionals should consider using them if they want to increase awareness of their business. Whether you are working for a new Starbucks franchise or a local retail shop, personalized business pens can enhance your ROI. They help you reach a large amount of people for ... Read More »

How Online Reputation Monitoring Tools Benefit Marketing Plans

Reputation monitoring is a crucial component to an effective marketing strategy. In order to maintain a healthy business brand reputation, owners must use marketing tactics that can keep up with the rapid pace of the internet. Otherwise, a business owner could find themselves in a situation where they fall asleep with a great business reputation and wake up with a ... Read More »

4 Restaurant Branding Tips To Cook Up Buzzworthy Business

Running a restaurant is certainly not easy. Growing a restaurant into a success is even more challenging. There are, however, a number of elements that many of the most successful restaurants have. One is a strong brand presence. This could be hyping up the brand name among well-known people, or simply building a powerful community presence that equals loyal restaurant ... Read More »

5 Ways Social Sentiment Analysis Tools Boost Marketing Success

Social sentiment analysis tools assist marketing professionals in determining how well they are marketing products and services. These tools provide such advantageous assistance by making listening to audiences easier. As a marketing professional, this is something you constantly want to improve upon. If you cannot understand whether your target audience responded well to a campaign or not, you will never ... Read More »

5 Digital Customer Engagement Best Practices To Foster Growth

Since a large portion of marketing has transitioned from in-person to online, digital customer engagement is crucial for conducting successful campaigns. As a marketing professional, you need to stay up-to-date on the latest digital customer engagement trends. When marketers fail to utilize the newest tactics, they fall behind their competitors. As a result, they enable less sales and decrease ROI. ... Read More »

5 Reasons Why You Should Hire A Social Media Manager

For any business, social media is an integral marketing tool that must be utilized properly. With that being said, as a business manager, you should hire a social media manager. Managing different social media accounts and keeping them full of content can sometimes feel like a full-time job. Between maintaining a business Facebook page and responding to consumer questions on ... Read More »

5 CRM Gamification Strategies To Increase Customer Engagement

CRM gamification is a highly effective marketing strategy that draws people to your business. It does so by making interacting with the business entertaining. As a small business owner you are in the perfect position to take advantage of CRM gamification. After all, gamification is one of the best CRM marketing practices. Implementation of gamification strategies can pull people to ... Read More »

5 Best Market Research Database Tools To Increase ROI

Market research databases offer key insights to consumer preferences and behaviors. These choices could lead to a successful product. When developing new products, these databases can increase your return on investment. Companies within the healthcare industry can easily improve their medical SEO marketing with these databases. In doing so, they will also receive a boost in ROI. As a marketing ... Read More »

How Zine Marketing Could Spark An Opportunity For Modern Brands

Branding is all about establishing an identity and making that identity visible to the right people. But with so many of today’s marketing “best practices” being overused, it’s hard to stand out. As a marketing professional, you need to implement creative marketing branding techniques to beat out your competition. Could zines be the opportunity you’ve been looking for? What Is ... Read More »

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