Category Archives: Marketing

How Influencer Marketing Campaigns Transform Startups

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to businesses with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do ... Read More »

5 Important Pieces To Include In Your Electronic Press Kit

There are several important pieces for musicians to place in their electronic press kits, or EPK. Well-developed press kits serve as a detailed record to provide producers, bookers, reporters, or bloggers all the information for their media coverage. There are a variety of formats your EPK can be placed in. Most commonly, press kits are shared within presentation or PDF ... Read More »

6 Cheap Social Media Marketing Strategies That Boost Online Growth

Social media campaigns present a versatile and cost-effective marketing strategy for businesses. Because of this, the majority of companies today use social media to reach their audience. Studies show that consumers are more receptive to messages when they are consumed through social media. This marketing strategy is thus an effective way to target your audience through trusted channels where they ... Read More »

What To Look For In Small Business Marketing Companies

Small companies often lack the man power necessary to roll out a successful marketing strategy. This is where a third party digital marketing agency comes in. These marketing companies work with small businesses to implement successful strategies that lead to growth. For small businesses, hiring a consulting agency is preferential to an in-house staff. These marketing companies offer skills and ... Read More »

6 Pivotal Networking Strategies That Work At Home

Seemingly overnight, the world has turned upside down. More than 90% of Americans are now under stay at home orders. With all but essential businesses closed, most people are now telecommuting and working from home if they are lucky enough to remain employed. There’s nothing new about remote work. 5% of all workers have already telecommuted full-time. On top of ... Read More »

5 Ways Branding Experts Add Value To Your Business

Branding experts are well versed in the specific techniques necessary to add value to your business. To do this, they implement brand strategy into their marketing campaigns. Branding experts are responsible for the visual and copy components of each marketing campaign. They also focus on the intangible aspects of marketing. This includes customer perception and company culture. They create concepts ... Read More »

How To Implement A Brand Asset Management Strategy

A solid brand asset management strategy helps entrepreneurs meet marketing goals and grow their business. A company’s branded assets include marketing materials like logos, digital files, and templates. Branding information has the potential to be very lucrative. It benefits your company and increases advertising effectiveness. When organized correctly, brand data is a powerful asset. Brand asset management is the most ... Read More »

Why Your Business Needs To Be Using CXM In Marketing

Raise your hand if you find it tiring to keep up with the daily changes in digital technology. Every day, every minute even, there seems to be a new and exciting feature being unveiled for the tech industry to marvel at. Feeling overwhelmed yet? Don’t worry, you’re not alone. According to a new survey, it’s estimated that 72 percent of ... Read More »

5 Tips To Find A Venue For An Event That Wows Corporate Clients

Business owners want to know how to find the perfect venue for their next event. After all, corporate events are an important part of business growth. They help build lasting relationships with both employees and clients. Whether it is a new product launch, a fundraiser or a celebration of your team’s achievement, there are many corporate event opportunities that could ... Read More »

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