Category Archives: Marketing

6 Pivotal Networking Strategies That Work At Home

Seemingly overnight, the world has turned upside down. More than 90% of Americans are now under stay at home orders. With all but essential businesses closed, most people are now telecommuting and working from home if they are lucky enough to remain employed. There’s nothing new about remote work. 5% of all workers have already telecommuted full-time. On top of ... Read More »

5 Ways Branding Experts Add Value To Your Business

Branding experts are well versed in the specific techniques necessary to add value to your business. To do this, they implement brand strategy into their marketing campaigns. Branding experts are responsible for the visual and copy components of each marketing campaign. They also focus on the intangible aspects of marketing. This includes customer perception and company culture. They create concepts ... Read More »

How To Implement A Brand Asset Management Strategy

A solid brand asset management strategy helps entrepreneurs meet marketing goals and grow their business. A company’s branded assets include marketing materials like logos, digital files, and templates. Branding information has the potential to be very lucrative. It benefits your company and increases advertising effectiveness. When organized correctly, brand data is a powerful asset. Brand asset management is the most ... Read More »

Why Your Business Needs To Be Using CXM In Marketing

Raise your hand if you find it tiring to keep up with the daily changes in digital technology. Every day, every minute even, there seems to be a new and exciting feature being unveiled for the tech industry to marvel at. Feeling overwhelmed yet? Don’t worry, you’re not alone. According to a new survey, it’s estimated that 72 percent of ... Read More »

5 Tips To Find A Venue For An Event That Wows Corporate Clients

Business owners want to know how to find the perfect venue for their next event. After all, corporate events are an important part of business growth. They help build lasting relationships with both employees and clients. Whether it is a new product launch, a fundraiser or a celebration of your team’s achievement, there are many corporate event opportunities that could ... Read More »

How Automated Facebook Ads Help Small Businesses Compete

Automated Facebook ads help small businesses meet their advertising goals. A well-developed marketing strategy is essential for any small business. Facebook ads allow you to take advantage of digital media and social platforms in order to strengthen your campaign results. Facebook’s automated ads feature will personalize ads that will adjust over time for improved quality. Small businesses can not allocate resources ... Read More »

7 Ways To Better Engage With Your Customers

As a business owner, you should know the essential role of your customers in your business. Whatever you sell in the market, your company will fail without them on your side. This is where the importance of customer engagement comes into play. And with the arrival of modern technology nowadays, you can easily and quickly connect with a lot of ... Read More »

5 Proven Tactics For Building Your Marketing Email List

Marketing professionals are looking for the best ways to build their email lists. Successful email marketing strategy helps you engage with current and prospective customers. This is achieved through tactical lead-generation campaigns. These emails help sell readers on your company’s product or service. Email marketing is a way for businesses to appeal directly to the target audience. Because of this, ... Read More »

5 Risks Of Buying An Email List For Branding

Buying an email list can be a risky venture. Emails are an important part of any digital marketing campaign. Marketing professionals may be tempted to buy an email list rather than grow one organically. In theory, buying an email list saves time upfront and allows you to implement an email marketing campaign more quickly. There are, however, many risks involved ... Read More »

3 Steps To Building Your Marketing For Manufacturer Brands

It used to be very simplistic to meet financial goals. Today, there are more players in the manufacturing industry than ever. There are more specialized applications and more technology than ever before.  As a result, most manufacturers need to step out of their comfort zone to find opportunities to truly bring in clients. There’s no doubt about it, your loyal ... Read More »

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