Category Archives: Marketing

How To Increase Your Social Influence The “Right” Way

When you’re a social influencer, you have the ability to sell products and services just on your word. Based on the relationship you’ve built with consumers, you’re seen as a credible source for information in your industry, so your followers naturally look to you. But how does one become this type of influencer, someone others want to hear from before ... Read More »

How To Get Publicity For Books When Marketing For The First Time

After spending hours upon hours writing books, the last thing authors want to worry about is getting publicity for those books. As a new author, you may be especially worried about this publicity factor, especially if you are not all that familiar with marketing terms. It’s difficult for new authors to get noticed because of how vast the book industry ... Read More »

How To Create Ads That Stand Out On Crowded Social Media Platforms

Learning how to create ads on social media can seem overwhelming. There are so many different applications to choose from like Instagram, Facebook, Snapchat and Pinterest. All of those applications are quite different from one another. Despite those differences, as a marketing professional, your main goal will be to sell whatever you’re advertising regardless of the application you choose. Here, ... Read More »

How To Conceptualize Creative B2B Promotions Ideas

There are many B2B promotions ideas and tools that companies have used for years. These promotions may have worked in the past, but they are coming close to being considered “outdated”. Business-to-Business markets are concerned with more than just price and quantity. They are also concerned with partnership agreements and other factors that need to be considered for the businesses ... Read More »

5 Key Content Creation Strategy Best Practices To Compete Online

Content creation is a crucial component for a successful marketing plan in today’s market. Unfortunately, small business owners are at a significant disadvantage when it comes to utilizing content creation tactics to their full potential. This is because a large portion of today’s small business owners are unfamiliar with content creation best practices that other larger corporations already use. If ... Read More »

Six SEO Techniques That Will Increase Your Website’s Traffic

Are you hoping to increase the amount of traffic your website receives throughout the day? Even if you are getting some traffic at the moment, you may not be getting that desired amount of traffic that is helping you gain a lot of new and loyal customers while increasing your earning potential. Because there is always the opportunity to reach ... Read More »

How To Generate Contractor Leads Using Simple Marketing Tactics

Generating fresh leads can be a challenge for many small contractors. The construction industry is dependent on word-of-mouth recommendations. It can be hard for a company to keep working if these recommendations start to dry up. As the owner of a small contractor company, the struggle to generate new leads might seem insurmountable. Generational marketing for your business may seem ... Read More »

5 Genius Ways To Make Your Business Website Stand Out

During the early days of the internet, it really felt like every business had its own unique website. Everywhere you went – even if it was to different competitors offering the same basic service – there was a strong sense of identity there, and a sense of who you were dealing with as both an individual and an entity. These ... Read More »

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