Category Archives: Marketing

Top Promotional Products To Spread The Word About Your Business

Promotional products help businesses spread the word about their business. Business owners give low-cost branded products away and receive years worth of free word of mouth advertising for their efforts. That is why promo items can have such a high return on investment for businesses. This is especially true for small businesses, in particular. They often need help building brand ... Read More »

Top Technologies That Are Transforming The Ways Ads Are Delivered

The internet has revolutionized how advertisers reach their prospects. However, the cut-throat competition among the advertisers calls for business to get creative in delivering the ad messages to their target audience. Fortunately, there are tons of new technologies that enable the marketers to create the right message with efficient ad targeting on a low budget. Here are some marketing technologies ... Read More »

Must Have Bulk Texting Features To Optimize SMS Marketing Campaign

Bulk texting is one of the most popular marketing tools used to reach mobile users. These types of marketing messaging services offer a unique, intimate way to communicate with consumers. That is why so many business owners, including small business owners, are starting to take advantage of these types of marketing communications strategies. If you want to start sending bulk ... Read More »

Optimize Business Directory Listings To Boost Online Presence

For small businesses, directory listings are a great marketing tool. They help get the word out about your business, and often for free. Of course, simply having your small business listed on a single business directory is not enough. There are actually some local SEO optimization strategies that you could be using to ensure the biggest benefits for your business. ... Read More »

Where To Advertise Online To Maximize Reach For Small Business

Business success is determined by a number of factors. The most important of these is marketing and advertising strategies. If you are a business owner, you have surely seen the effects great advertising campaigns can have on your bottom line. Advertising online is a big portion of this as well. Now, most consumers are online a majority of their day. ... Read More »

What A Good Marketing Strategy Can Do For Your Business

Are you a business owner who simply cannot get out of survival mode? Do you want to spearhead a growing business? If so, it is absolutely critical for you to have a clear marketing business growth strategy. And, when we talk about marketing strategies, we simply don’t mean placing a few ads. You should understand that marketing is a process, ... Read More »

5 Ways Marketing Influencers Build Credibility With Target Demographic

Influencer marketing is one of the newest types of marketing strategies to arise from modern digital technologies, like social media. Marketing influencers are not necessarily famous people. In fact, most often they are average consumers who have amassed a considerable social media following thanks to their self-promotion prowess and photography skills. Regardless of the fact that these social media influencers ... Read More »

5 Marketing Mix Modeling Best Practices For Accurate Data Analysis

Marketing mix modeling is used to determine the direct impact of particular marketing campaigns and strategies on a business’s sales. This data is useful. It allows business owners to more accurately predict how much should be spent on future marketing materials. Further, it also provides business owners with a more accurate representation of their ROI from marketing expenditures. If you ... Read More »

5 Mission Critical Marketing Performance Metrics To Measure

Marketing performance measures are necessary for all businesses, no matter their size or area of operations. The purpose of marketing is to spread the word about your business and its products. But in order to create successful marketing strategies that actually generate a buzz about your business, you need to be able to tell how existing marketing campaigns are performing. ... Read More »

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