When you opened your small business, you may have had a hard time deciding what was a necessity and what fell into the category of an extra expense. If you are a small business owner who did not invest in a point of sale system, consider adding it to your business as soon as possible. A properly utilized point of ... Read More »
Growing as a small business is a positive change. However, there may be some growing pains. As the owner of a growing small business, you may be noticing that you are losing track of things. If this continues, you could begin to lose the customers you have worked so hard to get. A CRM (customer relationship management) software could be ... Read More »
Augmented reality is a trademark invention that allows a customer to see layers of holograms and virtual objects in real time. If you manage shopping apps or an e-commerce website, marketing managers must consider incorporating augmented reality moving forward. Augmented reality is best used through an app. Although the investment is costly, it could increase profitability significantly in the ... Read More »
Owning a small business presents many challenges, but implementing product packaging that appeals to your customer should never be one of them. There are many cost effective ways in which packaging can set you apart and turn your marketing into a wealth engine. If you are a small business owner looking to use product packaging to elevate sales, these tips ... Read More »
Are you the owner of a small retail business? If so, you need to keep up with all the latest retail trends year after year. This is the only way to keep you business competitive in an industry dominated by retail giants. In order to keep up with all the top trends in retail, all you have to do is ... Read More »
Accepting credit cards is a vital part of conducting business nowadays. The convenience of using credit cards usually encourages impulse buys – this is advantageous to the business owner. It is not uncommon for small businesses to start as cash-only ventures. However, as time goes by, you will experience many missed opportunities if you do not start accepting debit and ... Read More »
Customer success is the function at a company that is responsible for managing the technical and business relationships between a vendor and its customers. This is a relatively new field in business, so there are new developments in the field, just as there are new developments in marketing automation. The main idea includes customer acquisition, portfolio development, retention and expansion. ... Read More »
You don’t have to be a multinational to have company cars. In fact, most small businesses in the U.S. own at least one car. While the reasons for a business owning a vehicle are varied, one issue ties ever business together – what to do when a vehicle nears the end of this useful life. In larger companies, this is ... Read More »
If you are considering entering into the ecommerce business or opening an online store, you want to know what sells. Learning about top selling products can help you to prepare to meet those consumer needs. A great place to start in ecommerce is Ebay. Many entrepreneurs start an online store using this popular platform. If you want to learn ... Read More »
Most business professionals and entrepreneurs understand the significant benefits of digital marketing, including Search Engine Optimization (SEO). However, when people think of SEO, almost immediately people think of optimizing for Google. Although Google is the most prominently used search engine and is an authority on optimization strategies, it is not the only authority. Something like Amazon, for instance, is incredibly ... Read More »
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