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Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below.
What Is An NPS Survey?
NPS survey stands for a Net Promoter Score survey. These types of customer surveys are simple for both the consumer and the survey creator. They only include two questions. NPS surveys rate customers’ love for your business’s products. They also judge the likelihood of a customer referring others to your business. This information can greatly improve all different areas of business operations, which is why conducting a NPS survey is such a great idea for everything.
What Questions Does It Include?
Net Promoter Score surveys include two questions. The first question posed to consumers is something along the lines of “On a scale of 0-10, how likely are you to recommend this business to others?” Then, the second question is a follow-up questions. Survey respondents are asked to provide detailed reasoning that supports their decision to either promote or not promote your business. These two short questions are easy to ask and easy to answer. That makes customers much more likely to respond to them.
Respondent Classifications
Respondents are then classified into one of three customer profiles after completing a survey. These three customer classifications give a general idea of what these people are likely to say about your business, even those that do not know what marketing is. The three NPS survey classifications are detractors, passives and promoters. Detractors are those that give scores equal to or lower than 6. Passives give responses in the range of 7-8 when asked. Promoters are the loyal customers of your business who answered 9 or 10 to your business Net Promoter Score survey. Remember to categorize and analyze consumer survey responses if you choose to use a NPS survey.
Survey Channels
There are channels best used to send communications requesting customers to complete surveys about their experiences. Typically, these types of customer surveys are sent out via email or text message. SMS vs email channel surveys get equal amounts of interaction. There is no reason you cannot send surveys out to customers via both methods. This will help you increase your survey response rate. Remember to utilize as many of the appropriate survey request channels as possible to garner enough responses for your NPS surveys for business.
Gives Direction
NPS surveying helps you give your business direction for marketing plans. It helps you make informed business decisions regarding future marketing strategies. This can help you improve outcomes for your business and make more accurate enterprise resource planning decisions. When you have more information to make a decision, you will have much better results. Using net promoter score surveying techniques is the best way to gain valuable insight to give direction to your business marketing objectives.
If you own a business and want to improve your marketing tactics, conduct an NPS survey with your customers. This is the best way to generate useful business data regarding customer loyalty. A survey platform like Typeform can help you make more informed marketing plans that effectively target customers who can spread the word about your business. In addition to NPS surveys, Typeform is an online form builder that also offers the possibility of creating all kinds of very visual and attractive personalized forms to maintain the attention and interest of our clients. Make sure to consider these customer survey solutions.
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