Key Coupon Management System Software Features You Should Look For


Coupons can drive a lot of traffic to your store or website. Customers love a good deal, and there are plenty of ways for you to offer them one. Coupon management systems are designed to help business owners like you create and distribute coupons to potential customers. Several of these systems have gained popularity over the past few years, and more are popping up on the market. Before you go on your search for the best coupon system, it is important to know what to look for. Below is a list of the top 5 features every coupon management system should have.

Branded Coupons

The first key to a proper coupon management system is the ability to design branded coupons. Whether you are a small business or an enterprise, it is important to maintain consistency with all aspects of your company. This includes branded coupons. Rather than some generic buy one get one free piece of paper, it is important that your coupons stand out. Management systems that offer customizable options are important if you hope to draw in customers.

Bar Code Integration

Another important aspect of coupon management is bar codes. A good coupon management system will allow you to integrate your product codes into your coupons when necessary. This will help to streamline the sale process on specific items, especially on business mobile apps. Additionally, you may want to look for coupon managers that offer the option to generate QR codes instead of bar codes. This primarily depends on your specific business needs, but it is always good to have the option available. The ability to integrate specific codes for your products can coupons is important when it comes to offering your customers the best deals.

Distribution Methods

Distribution methods should play a large part in your decision making process when looking for a coupon management system. Consider how you want your business to reach potential customers. Will a digital-coupon manager work? Or do you want printed coupons available as well? Does your business communicate with loyalty program members through email or SMS? You need to keep these questions in mind before choosing a management system. It is important that whatever service you pick can help you send coupons to your customers most effectively.

Social Sharing

Social sharing is another thing to consider when looking for a coupon management system. If you are trying to build your business’s social media following, this may be the perfect way to do it. Using coupons is a great social media branding strategy. Undoubtedly, sharing coupons on Facebook and Twitter are the ideal ways to get potential customers interested. Look for a coupon management system that will allow you to post and share exclusive coupon codes through social media.


While creating and sharing coupons are important, another major factor to take into account when considering coupon management systems is analytics options. With a proper coupon manager, you should be able to view your coupon analytics to find out the best discount codes in the market, how they were distributed and who used them. This will help to provide insight into your customers and their relationship with your business. Before you start using any coupon management system, make sure they have a proper analytics feature.

Coupon management systems help to simplify the marking process for many businesses. The best coupon managers, however, do much more. Look for a system that offers analytics, social sharing and customizable coupons in order to make the most out of your company coupons.

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