In the past few years, employee advocacy has been a top trending phrase in management and marketing departments. Despite its increasing popularity, many managers have not yet truly activated and employee advocacy program on social media platforms. In general, employee advocacy entails staff members promoting your organization to generate brand awareness, build employee ownership, and recommend company products through digital media. When using employees as resources to promote your brand, you can also implement program stipulations to improve staff productivity. In this post, you’ll learn about several management guidelines for effective employee advocacy social media programs.
Identify Internal Influencers
One important guideline to follow when implementing an employee advocacy social media program is to identify internal influencers. By locating influencers in your workforce, you can create a more effective marketing strategy for your brand. You can find influencers for your brand by looking for staff members with a large following and high engagement rate on your chosen social media channels. Notably, a huge follower base does not always qualify an employee as the best advocate. You should consider what hashtags they are using and analyze their profile relevance to your industry. Identifying an influencer is also a good way to offer a promotion within your company to motivate fun, high quality work. You should identify internal influencers within your company for your employee advocacy social media program to be a success.
It’s also important to share incentives for joining your social media advocacy program. Your employees are likely going to want motivation to share content. Optimally, you should show your employees how being active on social media can benefit them. For example, you could explain to your staff that it helps establish them as professional leaders in their industry. This could be influential in advancing their careers. Moreover, it can also build them valuable digital media skills to navigate the modern landscape. If they have their own personal brand, social media advocacy can help them widen their reach as well. In addition, it’s a good idea to host a professional training session on social media advocacy to inform your staff and get them onboard. It is essential to share incentives with your employees if you want to develop an effective employee advocacy program on social media channels.
Recognize Your Employees
In your employee advocacy social media program, you should be sure to recognize your employees. You can use your company social media channels to create a space for acknowledging your employees’ hard work. For example, consider creating an employee of the month program. You can then create monthly posts about your staff’s hard work and accomplishments. This social media content strategy helps encourage productivity and job satisfaction if they know that their efforts are noticed and appreciated. Furthermore, you can recognize employees during meetings or in monthly newsletter highlights as well. If you are looking to boost productivity, you need your employee advocacy social media program recognizes your employees, rather than only promoting your business.
Use Employee Advocacy Tools
In addition, you should consider using employee advocacy tools to share content. There are many software tools dedicated to employee advocacy that streamline performance insight. For instance, some of these tools can facilitate content syndication and publishing to ensure there are always posts available for your employees to share and integrate into their social profiles. These tools can also optimize gamification for your staff rewards, perks, and recognition. With certain software, you can manage performance and engagement analytics accurately. Consider using employee advocacy tools to advance your social media program’s effectiveness.
Curate Content & Empower Your Employees
Furthermore, you should also curate content while empowering your employees for a successful social media advocacy program. You need to remember that employee advocacy programs are intended to empower your people and give them a voice on the business’s social front. Compliance issues and legal concerns are valid. However, many companies make the mistake of locking employees’ editing capacities on articles. Ideally, you want to curate content that employees can tweak and personalize for their social page. This way, you don’t undermine their efforts to feel like a trusted industry professional. To make sure they are compliant with your brand’s voice and tone, you can have regular training sessions for your employee advocacy program. It is crucial to curate content and empower your employees with your social program.
There are several different guidelines you need to follow to implement an effective employee advocacy social media program. Ideally, you should identify internal influencers in your workforce who can powerfully promote your business. Be sure to share incentives with your staff so they understand how your social program can help their career and build their online presence. To encourage productivity, recognize your employees using your social media advocacy platform. Moreover, you can use employee advocacy tools to facilitate content, publication, and gamification platforms. Furthermore, curate content and empower employees by allowing them to use their voice to promote your branding. Consider the points above to learn about how to manage effective employee advocacy social media programs.