Generational marketing is the marketing segmentation practice of promoting a product or service to a specific generation. This is done by analyzing the age demographic to see what they spend their money on, what they care about and how they respond to traditional marketing techniques. If you are looking for a way to reach young adults of today, generational marketing is the tool for you. To find out more about how you can reach millennials through generational marketing, keep reading below.
Millennials are a tricky generation for advertisers and marketing professionals to get a handle on because they are largely unaffected by traditional advertising. Commercial-free streaming services are wildly popular with young adults, which means that you will need to find new ways to reach them. If you want to utilize generational marketing for this group, you will need to find a way to break away from tradition and seek more innovative advertising methods.
Another generational marketing tip for young adults is to focus on receiving positive reviews from other customers. Because millennials tend to avoid disingenuous advertising, their primary focus before making major decisions relies on the review and testimony of others. If you want to draw in this generation of consumers, you will need to ensure that your company receives rave reviews. Being mentioned by social media stars or receiving reviews from blogs can be a great way to get their attention.
While millennials are often considered the generation of instant gratification, they are also a generation of constant connection. With social media you have the opportunity to connect with this generation of consumers at a more personal level. In fact, there are tons of social entrepreneurs and influencers that have capitalized on this type of online relationship solely. Building relationships with your followers as well as providing prompt and courteous customer service is the key to millennial marketing. Take time to build their trust in order to increase brand loyalty.
Support A Cause
Millennials are one of the most ethically conscious groups that you can market to. They are repelled by corporate greed and are instead drawn to authentic, principled organizations that make efforts to give back to their community. If you want to find the key to a millennial’s heart, try to openly support a cause that your brand can connect with. Starbucks, Lush and Chipotle are some of today’s most popular companies with millennials because they provide ethically-resourced goods that prove they care.
Lastly, if you hope to reach millennials in your generational marketing endeavors, it is important that you utilize technology. Social media and mobile marketing are imperative to keeping this group of young adults interested. Mobile apps, viral videos and other tech-centered tactics are the best way to get their attention. Retargeting your marketing campaigns to reflect this will certainly help improve your reach.
Generational marketing requires a careful examination of each individual age group to find the best way to market to them. Baby Boomers, Generation Y and the Silent Generation all have different experiences and interests that will affect their purchasing decisions. If you want to reach millennials, try following these tips above the next time you use generational marketing.
Photo from http://www.brandquarterly.com/multi-generational-marketing-must-brand