Instagram is a popular social media app that allows users to post videos and photos for their friends to see. Instagram’s business feature is relatively new but it can still be an excellent tool for marketing and advertising purposes. Building a following for your brand on Instagram can keep consumers engaged. It can also help you determine what works for your business and what does not, just as it has for TMoNews. Instagram analytics and other business insights are unique to business accounts, so even if your business has a profile ready, it may be time to make the switch. Follow the instructions down below to find out how you can turn your profile into an Instagram business account.
Step 1: Create An Account
The first step to using Instagram for your business is to create an account. Here, you will sign up for a regular profile. However, make sure that the name, email, and any other information you are asked to provide is relevant to your business. Make your username the name of your business so that there is no confusion. Once you have created your account with all your business information, you can start to set your page up.
Step 2: Set Up Your Profile
Once you have created your account, you can begin to set up your profile. This would be a good time to choose a profile photo, which will be the first thing many followers see. Using your logo or some other identifiable image that relates to your company is the best way to go. Additionally, you can add your business’s website to the URL section of your profile. Once you have set up these two areas, you can start to engage right away but we recommend you follow the steps below.
Step 3: Create A Facebook Page
Step 3 takes you out of Instagram and instead addresses your other social media needs. Specifically, a Facebook page. If your business does not already have one, now would be the time to create it. All Instagram business profiles must be linked to a Facebook page. Go to Facebook and follow the Facebook rules and instructions there to begin crafting your perfect page. Once you have done so, you can link it to your Instagram page for maximum social impact.
Step 4: Switch To Business Profile
When your Facebook page is up and ready, you can head back to Instagram to continue setting up your account. Go to your profile and choose the settings. There, you will see an option that says “Switch To Business Profile.” Click that, to make your page official and you will be able to move on to step 5, bringing you closer to finally posting some millenial media content.
Step 5: Link Your Facebook Page
As mentioned before, all Instagram business accounts are required to be linked to a Facebook page. It also certainly does not hurt your business to have an account on a platform that any good smartphone already has pre-installed before it even reaches consumer hands. In order to complete the business sign up process, you will first need to link your company’s Facebook to Instagram. This is truly for the benefit of your business, so do not forego this essential step. Once you have done so, you can move on to the final step.
Step 6: Enter Business Information
The final step to creating an Instagram business account is to enter all of the information that you would like to appear on your profile. This includes email, customer service number and business address, just as you would need for mailing lists. You can later adjust the information that you would like to appear through your profile settings. After you have entered all of the information, you can tap “done” and explore your new Instagram business account.
Step 7: Navigate Business Instagram
Navigating the Instagram app is not hard. The same is true of navigating business Instagram. The interfaces are the same. However, if you are new to Instagram you should probably take a couple minutes to search around and familiarize yourself with the app. Doing this before posting for the first time will help you to understand what type of content people are looking for. This is the best way to deliver content that followers love. Once you have done this, you are ready to take on Instagram for business on your own.
Creating an Instagram business account can be a great step for your company. As long as you follow the instructions above and post quality content for your fan base, this will surely be a successful way to keep your brand in the spotlight. Social media is an excellent marketing tool to increase your business’ customer base and sales without having to worry about inbound vs outbound marketing. Be sure to follow the steps above to start benefiting now.
Photo from http://www.socialmediatoday.com/content/five-keys-using-instagram-your-business-0