New mover marketing programs are often an unrealized avenue for drumming up new and returning business. The duty of a marketing manager involves sourcing out effective methods, identifying reachable targets, and setting manageable goals to benefit their brand. Fortunately, new mover marketing programs hit all of these points. Discover why new mover marketing programs have unmatched outreach potential for new homeowners, and why every marketing manager should consider them.
Lack Of Local Business Loyalty
The most obvious advantage of new mover marketing programs is how new movers are nobody’s customer. New movers have no local business loyalty; they belong to nobody’s consumer base. As a result, they are in need of reputable sources for various services and products. Furthermore, consumers new to an area tend to give sales to the first business that contacts them. New mover marketing programs give you the opportunity to establish yourself as the provider for a group that is in desperate need of your particular business.
There is more behind the face value of being a customer’s first local business. Consumers are habitual, and prefer to stick with a brand or business that they are familiar with. Since new movers have not established their “regular spots”, that means the first business to come in contact with them has the possibility of filling that role. Use the top social media tips to reach these customers before other local companies. Because of consumer habits, new mover programs set up not only initial sales, but also recurring, long-term sales.
Area Targeting Tools
Area targeting services make finding the proper audience among the general population easier. New mover marketing programs allow you to provide a radius in which they search for new movers. Beyond targeting the new movers themselves, you can decide which neighborhoods or complexes receive your offers. Consider using the best mobile marketing strategies to target specific areas as well. However, once you select your desired radius, the new mover marketing program takes care of everything else to ensure your brand hits its marks.
Data Tracking For LT-ROI Tracking
To assuage skeptics, marketing programs utilize accurate data tracking for long-term ROI tracking. Every postcard, coupon, or mailed offer is serialized and logged to each individual recipient. Then, the tracking technology follows the redemption of your mailers, indicating who took advantage of their offers, when, and where. You can then use the data tracking to decide whether new mover marketing programs are a viable long-term investment, and accurately calculate your business’ ROI thus far.
Affordable Repeat Mailings
If at first you do not succeed, try, try again – affordably! New mover marketing programs serve a wide audience, and the cost-per-mailing is fairly inexpensive compared to other outreach methods. If your offer does not draw the attention of your target the first time, you can send follow-up mailings to entice them further. Some marketers use direct mail while email marketers tend to go the digital route. Either one can work to your advantage if your target audience was not ready when you first reached out. Perhaps they were not yet ready for your business’ services or products, but in three months they will be. Regardless, new mover marketing programs are affordable to pursue consumers who have not yet grabbed on.
As a marketing tool, new mover marketing programs are powerful outreach vehicles. They give you the opportunity to establish yourself as the provider for homeowners in desperate need of your particular business. Successful programs set up not only initial sales, but also recurring, long-term sales. Programs can be accurately targeted geographically, and reach your intended market with ease. And as your program goes on, long-term tracking tools can be used to calculate your business’ ROI. Ultimately, new mover marketing programs offer extensive options to generate greater outreach to new homeowners that are ready and willing to experiment with a new business.