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Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below.
Better Reader Engagement
Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click through rates while maintaining higher cost efficiency too. The purpose of these marketing materials is, of course, to engage with consumers. That is why video email marketing solutions offer such an advantage to business owners like you.
Competitive Advantage
Video marketing emails give your business a competitive advantage. Not many businesses capitalize on the endless possibilities of video marketing technology. This is especially true for small business owners and busy business travellers. If you want your marketing campaigns to stand out from the competition, email marketing software that includes video features is the best way to do that.
Viral Potential
Video marketing campaigns have much more potential to go viral. This is the absolute dream for most marketing professionals and business owners. There is nothing that can improve a business’s performance like a video going viral. That will definitely not happen if you only send out traditional marketing emails that recipients are sick of. Instead, use video marketing emails to take a shot in the dark at going viral.
Improved Customer Service
Businesses can even use video marketing emails to improve customer service. You can market how-to videos in your emails to help respond to common user complaints. You can also create videos to showcase new and interesting ways to use your products. If you want to improve customer service offerings at your business, video marketing email software is just the tool you need.
Endless Possibilities
Possibilities are endless when it comes to using video email software for your marketing projects. You can learn how to send videos through Bombomb for many features and options. Video email solutions do not just include features to include full-length video in your emails. You can also use this technology to include gifs and other graphics in your digital marketing outreach materials too. No matter how long you use videos in email marketing campaigns for years to come, you will never stop finding new and exciting ways to use the tools.
Business of all sizes can improve their competitive advantage and better business outcomes by using video email marketing. New video email software marketing technology makes it possible to engage readers in new and exciting ways. You are sure to find endless opportunities to make new and exciting use of your marketing email tools. Hopefully, you wind up being one of the lucky ones whose marketing videos go viral.
Photo from http://www.reamp.com.br/blog/2017/12/6-maneiras-que-as-marcas-inovaram-com-estrategias-de-video-marketing-em-2017/
