Category Archives: Marketing

5 Approaches For Modifying Your E-Newsletter Templates During A Pandemic

Particularly in times of crisis, marketers work diligently to craft the perfect e-newsletter templates. After all, the words you choose are an important component of eblast communication. During a pandemic, you have to be extremely cautious with the messages you convey. For instance, appearing too salesy can give the impression that the company is detached from current events. Certainly, marketing ... Read More »

7 Practical Marketing Tactics For Small Business

Is your business struggling in the prevailing tough business environment? The recent past has seen the going get very rough for small businesses. It is predicted to remain so for the near future. In such an environment, small businesses must reevaluate their marketing strategy to compete and survive. If you are a small business owner, which workable marketing tactics can ... Read More »

5 Low-Cost Marketing Material Ideas for Small Businesses

Marketing materials are used by businesses big and small to reach new audiences. Many of these materials can be easily created at low costs. In addition, they can help increase brand reach, and profits. Moreover, there are these materials can be great local advertising ideas to establish small business recognition. As a marketing professional, you may find employing these materials ... Read More »

5 Best Approaches For Marketing Analytics Platform To Work

Marketing analytics platforms are one of the most important tools for business owners to refine their advertising campaigns in the digital marketplace. Analytics platforms have helped millions of businesses understand their customer base. They allow for businesses to serve their customers better by informing business owners what their customers like best. Here are some of the best approaches for making ... Read More »

5 Things You Need To Know About SMS Marketing

SMS marketing refers to the use of text messages to advertise products or services to customers. Out of all the features available on mobile phones, the SMS app is the most used due to its immediate functionality and quick response rate. With its powerful functionality, SMS marketing is becoming an extremely popular digital advertising strategy. It’s a feature that many ... Read More »

5 Consumer Groups To Target With A Marketing Plan Questionnaire

A marketing plan questionnaire can be an incredible way to organize and plan marketing campaigns. A questionnaire gathers highly valuable feedback. Plus, following effective marketing survey tactics helps the response rate. This information can improve your brand appeal, finalize strategic marketing decisions and facilitate connections with the target audience. However, you first need to decide who to target with a ... Read More »

Why Email Is The Best Channel For Your Holiday Marketing

The holiday season is a huge business opportunity for both retail e-commerce businesses and brick-and-mortar stores. As per a recent study by eMarketer, retail spending increased by 3.7% to $1.007 trillion during the 2019 holiday season. Moving into this year’s holiday season, considering the current global pandemic situation, customers will avoid brick-and-mortar stores and carry out holiday shopping online. The ... Read More »

5 Social Brand Management Tactics To Boost Your Market Awareness

There are several social brand management tactics to boost your market awareness. Often, your social media viewers translate to potential customers. Therefore, social channels are among the most influential advertising methods to increase your brand reach. For this reason, these platforms must communicate targeted messages to your followers. In addition, it is essential that your social pages reflect your business ... Read More »

5 Types of Social Media Consultants That Will Increase Brand Reach

Social media consultants are incredible individuals capable of determining what customers want, where your brand is excelling, and where it may be falling short. However, the world of social media is always changing, and requires brands to be tapped in to those changes. While the parameters needed for successful posts are changing with the trends, it is still possible to ... Read More »

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