Category Archives: Marketing

Optimize Business Directory Listings To Boost Online Presence

For small businesses, directory listings are a great marketing tool. They help get the word out about your business, and often for free. Of course, simply having your small business listed on a single business directory is not enough. There are actually some local SEO optimization strategies that you could be using to ensure the biggest benefits for your business. ... Read More »

Where To Advertise Online To Maximize Reach For Small Business

Business success is determined by a number of factors. The most important of these is marketing and advertising strategies. If you are a business owner, you have surely seen the effects great advertising campaigns can have on your bottom line. Advertising online is a big portion of this as well. Now, most consumers are online a majority of their day. ... Read More »

What A Good Marketing Strategy Can Do For Your Business

Are you a business owner who simply cannot get out of survival mode? Do you want to spearhead a growing business? If so, it is absolutely critical for you to have a clear marketing business growth strategy. And, when we talk about marketing strategies, we simply don’t mean placing a few ads. You should understand that marketing is a process, ... Read More »

5 Ways Marketing Influencers Build Credibility With Target Demographic

Influencer marketing is one of the newest types of marketing strategies to arise from modern digital technologies, like social media. Marketing influencers are not necessarily famous people. In fact, most often they are average consumers who have amassed a considerable social media following thanks to their self-promotion prowess and photography skills. Regardless of the fact that these social media influencers ... Read More »

5 Marketing Mix Modeling Best Practices For Accurate Data Analysis

Marketing mix modeling is used to determine the direct impact of particular marketing campaigns and strategies on a business’s sales. This data is useful. It allows business owners to more accurately predict how much should be spent on future marketing materials. Further, it also provides business owners with a more accurate representation of their ROI from marketing expenditures. If you ... Read More »

5 Mission Critical Marketing Performance Metrics To Measure

Marketing performance measures are necessary for all businesses, no matter their size or area of operations. The purpose of marketing is to spread the word about your business and its products. But in order to create successful marketing strategies that actually generate a buzz about your business, you need to be able to tell how existing marketing campaigns are performing. ... Read More »

4 Marketing Misconceptions That Will Always Hurt Businesses

Having a really smart marketing strategy in place is vital for business success. Unfortunately, most companies out there do not see the reality behind marketing. Everything starts with some clear misconceptions that hamper the ability to promote services and products in a successful way. All marketplaces are competitive so you do need to make sure marketing is done right. Below, ... Read More »

5 Must-Include Restaurant Marketing Plan Components

A marketing plan is a must-have for any and all business operations. This is true no matter what industry a business operates within. Marketing plans help businesses establish a strategy to reach new customers and demographics and continue interacting with existing customers. This is the only way to grow business success and eventually expand operations. If you are a new ... Read More »

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