Category Archives: Marketing

Employee Advocacy Program Benefits For Business Marketing Techniques


Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »

Neuromarketing Business Trend Combines Neuroscience And Marketing


Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »

Why Digital Marketing Is Essential For Small Business Success


Digital marketing is the process of marketing goods and services using digital channels to reach customers. Small businesses face a variety of challenges that larger corporations do not, particularly when it comes to marketing. Budget limitations can prevent small businesses from creating the advertising and marketing campaigns they truly want. This is why digital marketing is so important. Digital marketing ... Read More »

6 Ways To Excel By Marketing Your Home Business Like A Pro


Tired of the deadlines, excessive work pressure and office politics? Well time to quit your monotonous job! Spare yourself the trouble of commuting to work every day, work from home instead. That said and done, working from home is not all rainbows and sunshine. The personal and professional commitments merge at home can really complicate things. And while the virtual ... Read More »

5 Ways To Generate More Referral Traffic To Your Company Blog


A blog is a great way to generate more leads and sales for your business. However, it is important to learn the basics of starting a blog before you progress towards monetizing it. In order to receive a significant boost in traffic, it is important to optimize all the channels of referral traffic along with the regular channels of organic ... Read More »

Top Projection Mapping Software For Realistic, Dynamic Simulations


Projection mapping is the use of every day video projectors, but instead of being set against a flat screen, the light is mapped out onto any surface to help create a two or three-dimensional display. These displays can often be interactive and they serve a variety of purposes. From theater and concerts to retail and general computing, projection mapping is ... Read More »

Comparison of Top 3 Marketing Automation Tools To Stay Ahead Of Competitors


Marketing automation tools are a necessity to stay upfront with your competitors. It helps to improve ROI of marketing campaigns. You can establish two-way communication with existing customers as well as promote services to new business prospects. These tools allow you to send unlimited emails, sync your contacts on a single platform and convey personalized messages based on the customer action. ... Read More »

Why Marketing Is Such An Important Part Of Business


If you consider enrolling in the online bachelor of science in marketing program at Arizona State University it’s only natural to think about the industry you want to work in, and ask questions about it. If you’ve been eying a career in marketing you may be interested to learn just how vital it is to a business. It will most ... Read More »

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