Category Archives: Marketing

5 Best Video Mobile Advertising Trends For Social Media

Marketing professionals who keep up with mobile advertising trends enhance brand identity. Video trends, in particular, are on the rise across various social media platforms. Social media has become a significant component of mobile advertising. As a marketing professional yourself, you are constantly searching for ways to grow on platforms. In order to do so, consider your video content. Continue ... Read More »

5 Ways Mom Influencers Attract Millions Of Followers

Currently, the market is experiencing the age of the social media influencer at its height. Mom influencers account for those top Instagram accounts that have millions of followers tuning into every post. Of course, these types of influencers can be a handy marketing tool if you have the budget to pay for a sponsored social media post. However, small business ... Read More »

5 Marketing ROI Benchmarks For Business Improvement

Marketing professionals need marketing ROI benchmarks in order to effectively market products. Unfortunately, many marketing professionals do not understand the importance of benchmarking. As a marketing professional yourself, you should. Acknowledge that without benchmarking methods, you cannot determine where you stand in comparison to your competitors. With that in mind, continue reading for marketing ROI benchmarks methods for business improvement. ... Read More »

5 Marketing Tactics To Increase Conversions And Profit

The goal of digital marketing is to produce conversions. A conversion happens when a potential customer, or lead, chooses to buy something they saw marketing for. Since not all leads will become customers, the conversion rate is an important metric to determine how effective a marketing campaign is. As the marketing head of an internet company, you may be under ... Read More »

10 Things To Consider When Designing A Logo

Small businesses always have a tough time penetrating into the market. They have lesser resources with which they need to build their business. They also have to establish themselves in the minds of their clients. Hence, keeping note of these factors, it becomes absolutely essential that you stay well prepared when you want to launch your business right from the ... Read More »

5 Ways Native Video Advertising Creates New Opportunities

Native video advertising is transforming the marketing world. When it comes to social media, disruptive ads do not perform well because you must sidestep the expected. As a marketing professional, you are aware of the audience you are trying to reach on social media platforms. Your goal is to convince users to follow you, like your posts, and converse with ... Read More »

5 Small Business Digital Marketing Tactics For A Responsive Website

Small business digital marketing proves important to both online and offline brands. As a marketing professional, you have multiple responsibilities. On top of formulating brochure layout ideas, you must also enforce marketing tactics that will result in a responsive website. Company websites either drive sales or hinder them. Upon clicking on a website, consumers look for high-quality features on top ... Read More »

15 Social Media Tips To Bring In More Followers On Holidays

The Holidays Season is ideal for attracting new followers and potential customers to your social media channels. This is the time of the year when companies invest heavily in advertising to boost their online visibility. Unless you have more than enough followers already, you will need to increase the marketing budget as well. Here are a few social media tips ... Read More »

5 Best Small Giveaway Items For Trade Show Events

High-impact small giveaway items rule trade shows. As a marketing professional, you are aware of just how powerful small giveaways can be. With this in mind, imagine the effect they have on trade show attendees. Typically, trade shows are open only to related companies and the press. Therefore, all attendees are interested in what each business there offers. This means ... Read More »

5 Step Guide To Naming A Brand That Sells More Products

The process of naming a brand can either set a business up for success or for failure. As a marketing professional, you understand that properly executing this process is crucial to startups. Typically, consumers see name brands before they see products. Imagine if you develop a poor brand name for a company with outstanding products. Due to their poor quality ... Read More »

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