Category Archives: Marketing

5 Best Ways To Track Social Media Metrics And Monitor Your ROIs

There are several best ways to track social media metrics and monitor your returns on your investments (ROIs). Social media metrics can be your chance to demonstrate the value of your work and the impact that your decisions have made. As a marketing professional, you need to go beyond the surface-level metrics of followers and shares. Indeed, you need to ... Read More »

6 Building Blocks Of Your CTV Ad Strategy

As technologies evolve, our requirements for how, where, and when we consume entertainment content are rising fast. A vivid example is that TV viewers are now seeking 100% control of the ways they access the content, and CTV (connected TV) becomes the environment that empowers them with such control. With a number of exciting TV programs for every entrepreneur and ... Read More »

5 Advanced Tactics To Advertise Your YouTube Channel For Maximum Views

There are several advanced tactics to advertise your YouTube channel for maximum views. According to research, individuals are spending up to six hours per day consuming video content. As a marketing professional, you need to appeal to consumer’s watching habits. Brands are flooding YouTube to master the advertising channel, causing video content marketing for startups to boom. Therefore, you need ... Read More »

How Do You Market Your Firm During Pandemic?

In a business, when the sales plummet, the revenues dry up, and the natural response is panic. Many factors lead to such a situation, such as market influence, business natural disasters, and the current COVID crisis. The pandemic has prevented business people from thinking clearly and end up making a short-sighted decision hindering long term business success after the pandemic. ... Read More »

A Marketing Manager’s Guide To Planning Social Media Posts

When developing your social media post strategy, it is essential to have a guided plan. As a marketing professional, you know that social media can play an influential part in your advertising campaign’s success. With so many social networks to manage, it’s important to stay organized. Ideally, you should create a plan for when and what you’re going to publish ... Read More »

5 SEO Audit Software Tools For A Comprehensive Marketing Analysis

There are several SEO audit software tools for a comprehensive marketing analysis. Updated search engine algorithms bring viewers closer to more relevant results. On the other hand, there is still a layer of mystery behind exactly how search tools assess a site’s relevance and determine which to display in queries. With that being said, there are many software tools to ... Read More »

The 3 Most Common Reasons Why Customers Aren’t Buying From You

Show me an online store that’s successful and I’ll show you ten others with low sales revenue. Owning an online business looks good on paper but the sheer amount of work that goes into making a store successful can be overwhelming. Some entrepreneurs sign up for online courses to learn a few crucial skills. Others outsource the tasks they can’t ... Read More »

How Can I Make My Own Poster Free Online For Advertising?

Eye-catching posters can be a powerful way to promote your business. Today, many print advertisements and social media boosts can be costly to your company. Fortunately, there are many free online web applications where you can create custom posters for free. As a marketing professional, you know that posters are one advertising strategy for brand awareness and attract your target ... Read More »

How To Determine Social Media Marketing Cost For Small Business

There are several complex pricing factors that largely influence your social media marketing cost. In the modern digital era, social media has been identified as one of the most popular strategies to advertise your small business. While social media marketing can be a major investment, when properly planned, it can deliver numerous rewards in profit and growth for your company. ... Read More »

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