Category Archives: Marketing

The Importance of Video Content In Your Marketing Mix

There’s no debate that online content is now more important than ever. But marketers are hotly debating just what type of content is best. Really, it depends on the company. However, it can clearly be seen that marketers and businesses overwhelmingly prefer to sell written content. The internet and social media feeds are littered with listicles, how-to articles and personalized ... Read More »

What Is A Millennial In Marketing Demographics Terminology

Marketing for businesses is all about communicating with your target audience. With millennials on the verge of overtaking baby-boomers as the largest generation, it is important for brands to rethink what is marketing in a digital age. In order to properly market to millennials, you must first understand who they are as a target audience. To answer the question “What ... Read More »

How Small And Medium Enterprises Market Like Big Business

Small and medium enterprises, also known as SMEs or SMBs, are businesses and organizations whose personnel numbers and profits fall below certain limits. For many SMEs, marketing and exposure can be one of the toughest battles when it comes to staying relevant in the business world. Most traditional marketing methods can be worth millions of dollars for larger corporations. Small ... Read More »

5 Event Management Software Features To Elevate Experiences

Planning an event is made easier through event management software. This utilizes technology to help organize and integrate all of the event planning tools you need. Rather than lose track of disjointed spreadsheets and emails, marketing professionals should use event planning software. To learn more about this technology and the top five features you should look for, keep reading below. ... Read More »

Unlock Group Buying Benefits To Advertise Your Small Business

Group buying is a marketing method that offers products and services for significantly reduced prices on the condition that a minimum number of buyers would make the purchase. This method can be extremely beneficial for small businesses. To learn more about group buying and what it can do for your business, see our top five benefits below. New Customers The ... Read More »

How To Implement A Demand Generation Strategy Online

Demand generation is a marketing tactic that focuses on targeted marketing programs to drive awareness and interest in a company’s products or services. This can help businesses reach new markets, promote new product features and re-engage existing customers. Marketing professionals are responsible for helping to create demand for a specific product. If you are a marketing professional interested in learning ... Read More »

Boost Business Seminars Attendance By Planning Better Marketing

Business seminars are formal presentations that can help to educate and facilitate communication among attendees regarding a variety of industry related topics. As a marketing professional, it is your job to ensure attendance at these types of events. However, it can be much more difficult to draw in an audience for business seminars than for other events, especially if you ... Read More »

Press Kit Examples For New Business Owners And Entrepreneurs

A press kit is a package of promotional material that is provided to members of the press to brief them about a product or service. Compiling a proper press kit can be difficult, which is why press kit examples can be a great help for entrepreneurs who are looking to get exposure for their business. However, it is important that ... Read More »

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