Category Archives: Marketing

5 Advanced Google Analytics Classes To Become Certified

There are many Google Analytics classes available online and in-person. These classes teach how to leverage this valuable free tool to improve marketing strategies. For a fee, several of these courses offer certification upon completion. When properly leveraged, Google Analytics can provide insights on trends, consumers, and market demographics. Indeed, it’s one of the best analytics tools for business owners. ... Read More »

How To Create A Social Media Calendar

Many of today’s marketing professionals have been turning to social media calendars due to their proliferation throughout the internet. These calendars are used to organize and plan social media posts and content in advance. Using the best editorial calendar tools, marketing professionals can schedule posts days, weeks, or even months in advance, saving them time. Additionally, many marketers use them ... Read More »

How To Make A Corporate Presentation Impactful

There are several important steps to make a corporate presentation impactful. If you’ve ever been moved by a successful presentation, you know it entails more than an attractive slide show. Importantly, marketing professionals need to impact and engage with the audience to deliver a strong presentation. Surely, if individuals feel emotionally connected, they’re more likely to pay attention to your ... Read More »

5 Higher Education Digital Marketing Strategies To Drive Enrollment

Higher education digital marketing strategies have a significant impact on many institutes’ enrollment rates. Colleges and universities employ these strategies to establish a presence on popular platforms. This way, they attract more organic traffic and increase student interest. As a higher education marketing professional, you can leverage digital marketing to attract and engage more potential students. Read on to discover ... Read More »

Best Product Marketing Training Activities For Professional Development

Product marketing training courses are a great way for marketing professionals to expand their skill sets and improve job performance. There are many professional development activities that help trainees create a business growth strategy and marketing plan that entice consumers. However, choosing the right programs and activities can be difficult because there are so many out there. As a marketing ... Read More »

6 Ways Packaging Design Can Help You Increase Product Sales

There are several ways packaging design can increase your product sales. Of course, a good package design complements a product. The design is often the first thing customers see and can make the difference between your products flying off the shelves or sitting on them for months. Package design is a lot more important for some products like food or ... Read More »

How The Best Creative Content Agencies Engage Audiences

There is a myriad of content agencies out there, and they display a landscape just as varied as the brands and clients they represent. From content production to community management teams, various content agencies are employed to handle many aspects of a client’s marketing program. Of course, they must hire website content writers who are skilled in many areas. Plus, ... Read More »

How To Use Snapchat To Drive Traffic To Your Blog

Snapchat has been underrated when it comes to being used for professional purposes, such as generating traffic for a blog. The truth is, this platform can help you promote the blog you’re managing to a massive audience. Snapchat has more than 200 million active users daily and they range between the millennial generation and gen z. If that is the ... Read More »

How To Determine The Best Co-Branded Credit Cards For Small Business

Co-branded credit cards can be an imperative part of a retailer’s business. They attract customers who otherwise would not be interested in a normal store credit card. Typically, these cards offer discounts, points, rewards, and other perks. The incentives often accrue when using the card at its sponsoring retailer and are too enticing for customers to pass up. Small businesses ... Read More »

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