Category Archives: Marketing

5 Marketing Mix Modeling Best Practices For Accurate Data Analysis

Marketing mix modeling is used to determine the direct impact of particular marketing campaigns and strategies on a business’s sales. This data is useful. It allows business owners to more accurately predict how much should be spent on future marketing materials. Further, it also provides business owners with a more accurate representation of their ROI from marketing expenditures. If you ... Read More »

5 Mission Critical Marketing Performance Metrics To Measure

Marketing performance measures are necessary for all businesses, no matter their size or area of operations. The purpose of marketing is to spread the word about your business and its products. But in order to create successful marketing strategies that actually generate a buzz about your business, you need to be able to tell how existing marketing campaigns are performing. ... Read More »

4 Marketing Misconceptions That Will Always Hurt Businesses

Having a really smart marketing strategy in place is vital for business success. Unfortunately, most companies out there do not see the reality behind marketing. Everything starts with some clear misconceptions that hamper the ability to promote services and products in a successful way. All marketplaces are competitive so you do need to make sure marketing is done right. Below, ... Read More »

5 Must-Include Restaurant Marketing Plan Components

A marketing plan is a must-have for any and all business operations. This is true no matter what industry a business operates within. Marketing plans help businesses establish a strategy to reach new customers and demographics and continue interacting with existing customers. This is the only way to grow business success and eventually expand operations. If you are a new ... Read More »

5 Best Content Marketing Ideas To Build Your Brand Online

Content marketing is one of the best marketing strategies for modern consumers. The internet has the absolute widest audience possible for you to market your business and its products. In order to capitalize on it, you need to have effective content marketing strategies lined up and ready to go. Otherwise, even the most well-targeted campaigns managed by employees with the ... Read More »

Why Your Employees Depend On Your Branding Strategy

Every organization needs to invest in creating a strong brand image. Everybody working in the company depends on it, including the employees. Here are some reasons that your employees are counting on you to create a strong brand. Financial Stability The biggest reason your employees need you to build a strong brand image is that their financial stability depends on ... Read More »

Top 5 Mall Advertising Strategies To Build Small Biz Brand Awareness

Small business owners need to work extra hard to generate brand awareness and promote their products and services. Thankfully, there are affordable marketing and advertising solutions that can help small business owners on a budget. One of those options is mall advertisements. They offer some of the best marketing ideas for small businesses. Mall ads can help you advertise your ... Read More »

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