Marketers launch direct mail campaigns in hopes of keeping their advertisements out of their target audience’s trash cans. They utilize their most creative direct mail tactics and wait to view the results of the campaign. As a marketing professional trying to upgrade your direct mail strategy, you need to boost your creativity levels. Only then can your mail stand out among your prospective customers’ other mail. Read on to discover the top creative direct mail ideas to make your brand stand out.
Messages On Balloons
One of the best creative direct mail ideas to boost your campaign results is putting your messages on balloons. When consumers receive the balloons in the mail, they have to blow them up in order to read what you wrote them. Most consumers will view this as a fun and exciting activity. As a result, they will likely rush to inflate the balloon. If consumers end up liking the secret message that they worked to uncover, they will pay your website a visit and hopefully purchase your products or services. Regardless, they will remember your brand because it stood out from the rest in their mailboxes.
3D Pop-Up Cards
Consumers also respond well to 3D pop-up cards. This creative direct mail idea entails creating a postcard that surprises the consumer viewing it. Rather than sending a plain old postcard, send them a card that reaches the third dimension. When they open the card, a 3D structure brings your products, services or message to life. The shock factor of seeing a 3D object in the card will force consumers to remember your brand. Thus, they can visit your page later down the road when they have time to buy your items. Use 3D pop-up cards along with optimized mailing lists to maximize your outreach.
Another highly effective creative direct mail idea to utilize is shaped text. With shaped text, you can engage readers more easily. This technique is particularly useful during the holidays. You can wish your consumers a happy winter by writing your message in the form of a Christmas tree or gift box. You can also promote new products with this strategy if their shapes are simple enough. For instance, if your brand just recently launched a new line of handbags, you can easily promote them by putting your words in the shape of a purse. Keep this creative direct mail strategy in mind to improve your ROI.
Consider using oversized envelopes as well. Marketers who utilize this creative direct mail idea send consumers mail that stands out from other companies’ stationery. After all, large envelopes are not very common. When a consumer pulls their mail out of their mailbox, they typically take out a handful of envelopes that all look the same. They are the same size, color and texture. While you can experiment with different colors and textures, changing the size will intrigue consumers on its own. Most consumers open larger envelopes first because they assume that the contents will be more exciting than bills. Therefore, this creative direct mail tactic is worth implementing.
Lastly, scratch-offs make excellent creative direct mail ideas. This interactive game engages consumers. You have multiple options for using this tactic. You can tell consumers to scratch off a section to uncover their discount code. If they were not interested in your products or services to begin with, this could change their mind. All consumers appreciate saving money. For this reason, you should also consider using the top coupon management features to offer customers great deals. Another scratch-off option is to advise them to scratch off a section to reveal what your new product is. Then, go into detail about your product in the contents of the letter. This creative direct mail strategy increases companies’ sales.
In order to improve your direct mail campaigns, you need to generate unique, eye-catching mail. Consider sending balloons with secret messages on them. Consumers remember 3D pop-up cards, increasing your chances of boosting your sales. Shaped text works well during holiday seasons and new product promotions. Oversized envelopes stand out among other direct mail. Finally, scratch-offs engage customers and make their experience with your direct mail more fun. Utilize these creative direct mail ideas to make your brand stand out.