You have a successful HVAC business with many years of experience. However, not everyone knows about your services, and it can be difficult to spread the word. In the world of social media and digital marketing, newspaper advertisement placements are likely not as effective. Luckily, there are a number social marketing ways to promote your HVAC business. Let’s take a look at the best way to create a successful HVAC Facebook ads campaign.
Include Your Personal Info
Your first question might be: what goes into a Facebook ad? Ultimately, you need to include your personal info so people can contact you as needed. Include your full name, phone number, and email address on the campaign. These are the most common forms of communication that are crucial to success in this day and age. It’s also a good idea to list your physical location in case people want to stop by your office. Position this information loud and proud of the ad. No matter how aesthetic or funny the ad may be, it’s of no use if it doesn’t advertise your HVAC services. At the top, explicitly say that you are offering services to install or fix an existing air conditioner. Tell people how to contact you and how quickly they should expect a response. You can also mention the radius of homes that you service. In 2020, it’s best to be direct with people without any sneaky tactics. Let your professionalism speak for itself, and you will find that nothing can hold you back. To find out more about Facebook ads check here https://hvacgrow.com/hvac-facebook-ads/
Increase Ad Frequency
As you might imagine, more ads lead to a more successful campaign. When setting up the campaign with Facebook, set the number of ads to a significant amount. Although this might cost you slightly more than usual, it’s well worth it in the end. Frequent ads make the picture ingrained in people’s memory. When they are in need of an HVAC contractor, they won’t hesitate to reach out to you and your crew. Remember, you’re not only targeting individuals who need a contractor right now. You’re also exposing yourself to people who will need a contractor in the future. In addition, you don’t have to keep running a certain ad in a single spot on the platform. It’s true that it can get repetitive and boring. Spice things up with different variations of the ad in different spots. You can advertise on the banner at the top or on the column on the sidebar. By mixing up your positions, you’re catching the attention of more sets of eyes. Once you’ve gotten off the ground with these ads, people will discover you by word of mouth, and your number of clients will multiply.
Have A Facebook Page Of Your Own
Alongside your Facebook ads campaign, you’ll want a successful Facebook business profile of your own. It’s very easy to redirect people from the ad to your Facebook page. This is a much better alternative than sending them to your website or a different social media account. If you can keep everything within Facebook, you’ll establish a common theme that complements your ad. An ideal Facebook page has thousands of followers and constant updates about the company. At the very least, it should be more than a dead Facebook page that hasn’t seen activity in a very long time. There are many things you can publish on your page. Display images of recent projects that have gone well. Include testimonials from past clients who were pleased by the HVAC services. Give updates about the business and where you’re headed in 2020. Overall, just make sure to give off a positive, helpful tone. The more you interact with your customers on Facebook, the more likely they are to click on ads and be interested in your entire network.
Break Down HVAC To The Public
When people see the term HVAC, not everyone knows what it stands for. It’s in your best interest to break down the term and educate the public about your services. First, explain how you can install heating units for the coldest winter months. Follow up with an explanation of how ventilation can turn a home into something completely different. Finally, highlight your ability to provide air conditioning service on demand. In these summer months, it’s very likely that a Facebook user is looking to install an air conditioner and might not know where to start. Emphasize that your services are a great way to implement air conditioning without any hidden fees.
Create An Appealing Ad
Not all ads are created the same. While they might provide the same info and text, there’s much more to a successful ad. A well-done ad is pleasing to the eye and easily readable. You’ll want to attract people with interesting images and a catchy slogan or two. Give them a reason to stop and read the ad instead of scrolling through their newsfeed. From your own experience, you likely don’t read all of the ads you see on social media. It’s hard to blame people for scrolling quickly and ignoring these ads that are often irrelevant..
Nevertheless, it would help if you convinced the public that your ad is worthwhile. Grab their attention with a headline. This text should be a larger font with a bold or underline emphasis: mention HVAC, your name, and something catchy. Then, keep their attention with a direct explanation of what you have to offer. The most important thing is to not beat around the bush and waste time. You know just how short an attention span on social media is today. If you create a succinct, funny, and informative ad, there’s no doubt it will serve its purpose and boost business tenfold.
By creating a successful HVCAC Facebook ads campaign, you can easily spread the word about your company. People will see the ads on social media and contact you for valuable at-home services available to consumers. Make sure to design the ad to include your name, phone number, and email in an aesthetic manner.