Projection mapping is the use of every day video projectors, but instead of being set against a flat screen, the light is mapped out onto any surface to help create a two or three-dimensional display. These displays can often be interactive and they serve a variety of purposes. From theater and concerts to retail and general computing, projection mapping is a great way to capture your audience. This can be an especially useful marketing tool for live events if you know psychology of marketing tactics. In order to create these astounding displays however, a special projection mapping software is needed. There are many different types of programs to choose from. Below, we have listed our top six picks for the best projection mapping software available.
Coolux is the producer of the award winning Pandora’s Box system, a projection mapping tool that offers a cost-effective, professional software solution for all of your multi-media needs. Coolux recently updated the software to include a variety of new controls and features. This projection mapping software offers real-time 3D compositing, so you can be sure that your display is top-notch. If you are interested in using projection mapping for marketing purposes, whether for a cell phone company or an animal rescue non profit, this is one of the best options available.
Painting With Light
Painting With Light is another projection mapping software that can help add a little extra pizzazz to your next event. This program is primarily designed for artistic use, so it would be great for a more avant-garde display. With synchronized audio and video playback, as well as the option to project both single dimension and 3D images at the same time, this projection mapping software is sure to help you put on a great show.
ThinkingParticles not necessarily a mapping software. However, it is often used for that exact purpose. ThinkingParticles is a popular special effects tool that can create realistic simulations and dynamic visual effects. Their free unlimited trial will provide you with access to the tools you need to test the waters, so this is a great option if you are uncertain about this projection mapping craze. There are plenty of things that ThinkingParticles can be used for, so if you want a multitasking software, this one is for you.
TouchDesigner is a visual programming environment. With this program, you can create stunning real-time projections that can be interactive or completely performative. This software is also great for prototyping, so you can show off potential future products to get people excited. If you want to be able to involve others in your marketing creation, TouchDesigner may be the resource marketing solution for you.
Virtual Mapper is an open frameworks projection mapping tool. This is made especially for projection mapping, so you will have all of the tools you need. Best of all, you can preview your 3D images in real time while editing. This helps to ensure that everything is exactly how you want it. If you are a perfectionist when it comes to your creations, Virtual Mapper can help you make sure every little detail is flawless.
Projection mapping is an exciting, modern way to get people’s attention. This makes it an excellent tool for marketing and advertising, and an even more excellent choice for live event entertainment. If you want to break the mold and test out projection mapping for yourself, pick from one of the software choices above. They will surely help your marketing display succeed.
Photo from http://median.newmediacaucus.org/summer-2011-v-07-n-01-under-fire-3d-animation-pedagogy-3d-projection-mapping-and-its-impact-on-media-architecture-in-contemporary-and-future-urban-spaces/