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Conducting market research is the first step towards successful marketing, whether you plan to use generational marketing strategies or guerilla marketing practices. Through techniques like surveying, you can obtain information about your customers’ needs. You can gain valuable information about competitors, as well. There are several different market research methods. If you are a business owner, you are probably interested ... Read More »

Outsourcing is when a business hires staff in a foreign location to perform tasks. This is a common process in modern business and is used by many top businesses according to HR news. There are companies that deal specifically with outsourcing that can assist you with this process. Here are the top five reasons why more business owners are using ... Read More »

Analytics is an incredibly useful tool for business, dealing with everything from email signatures to consumer behavior. Consumer needs change rapidly depending on how their attitudes change with the times. Analytics can help keep track of where their views are trending towards. It can help predict the future to ensure proper placement of resources. Unfortunately, you may not have the ... Read More »

As a business professional, you are likely required to take trips as a business traveller across the country. Consequently, you may been a member of a frequent flier program. United’s frequent flier program, in particular, was one of the most commonly used. This is due to their presence as a reputable domestic airliner. Their recent revamping however, has brought a ... Read More »

Iron Mountain is a tech company that provides data storage, data backup and secure shredding services. The company has consistently been one of the top in data management in the U.S. for many years. Iron Mountain had 4% growth in storage rental in 2015 and has a compounded annual growth of 4.4% since 2011. Currently, their stock value is trending ... Read More »

When you’re starting a new business it’s going to take a commitment like never before. When we’re growing up, we’re taught so much in school, but there’s so much missing. Our real-world education seems to be lacking. How do I do taxes, how do I buy a property, and how can I start my own business? What if I don’t ... Read More »

At the end of every year, various business websites gather up what they consider to be the best ad campaigns of that year. They do this in an effort to analyze what made them special. In doing so, they can provide readers with tips on how to better market their own products. As a marketing manager, you should be looking ... Read More »

If you are an entrepreneur interested in buying a franchise, you may want to consider a company like Business Cards Tomorrow. BCT is the largest wholesaler of thermographed commercial stationary products in North America. They provide business cards, custom stamps, custom packaging, labels and specialty products to office supply warehouses all over the country. Currently, they have profitable franchise opportunities ... Read More »

Statistical programs are vital tools for businesses. They assist in analyzing econometrics and statistical data that might be helpful in steering a business in the right direction. The main function of statistical programs is to find trends in business-related data, like IoT analytics. Analysts can then use this information to decide on allocating resources in specific areas. Ultimately, this is ... Read More »

Prime broker is a term used to describe services provided to hedge funds by investment banks. If a hedge fund is in need of money to buy stocks and bonds, prime brokers come in and provide the necessary capital. They also serve as intermediaries between hedge funds and other institutional investors like pension funds or mutual funds. In general, they ... Read More »