
6 Creative Promotional Products That Your Business Should Give Away
Startups require a lot of promotion and marketing in order to start building brand recognition for their company name. However, with so much business competition, even the best promotional products and marketing materials can be ineffective at letting people know you are open for business. That is why it is so important to have unique, creative promotional products to promote and market your business. If you need some help gathering ideas, keep reading below for a list of the most creative

4 Reasons Why A Paperless Businesses Is More Successful
While businesses using hard-copy documents and physical storage is a longstanding tradition, in recent years scanning files and going for a paperless business communication model is now becoming a growing trend. Paperless document management can serve as a great advantage for businesses in helping to extend their marketing reach, however one of the primary reasons businesses use a paperless system is for how much they can save on their expense budget. Including both direct as well as subtler indirect costs, paper-based

Let Chatbots For Business Power Your Customer Service Engagement
Chatbots are a form of artificial intelligence that have been taking the small business technology industry by storm. These programs simulate a real conversation over a messaging system. The use of chatbots for business has risen in popularity lately. Business owners from large corporations to small, local shops are utilizing this tool to improve their customer service. To learn more about chatbots for business and how they can improve your customer interactions, keep reading below. Inexpensive Service One of the first

How To Create Unique Business Cards Customers Remember Most
Creating unique business cards is a challenge for business owners who are looking to make their company stand out. Small business owners face the additional challenge of building brand recognition through their business cards. If you are a small business owner, you may be interested in hearing some tips on how to create unique business cards. To find out more about how you can create something memorable that will keep customers and clients coming, keep reading below. Change The Shape When

How AI Joins The Private Business Fight Against Cyberattacks
A coordinated cyberattack on a computer network happens within a fraction of a second and with greater amounts of information than a human mind can readily comprehend. Businesses and programmers know that the only way to stop a cyberattack is to fight fire with fire. They must utilize programs and systems that teach themselves to recognize cyberattacks and to respond just as rapidly as the attack is launched on the business network. Advances in artificial intelligence (“AI”) are enabling this rapid

How To Host Online Contests For Successful Marketing Results
Online contests are promotional schemes that are held over the internet, usually through the company’s website or social media. There are dozens of online business contest ideas available for marketing professionals to take advantage of. However, in order to have a successful turnout for your event, you will need to do some careful planning. If you are a marketing professional interested in learning how to make your online contests a hit for your business, keep reading below. Step 1: Set A

Label Printing And Design Tips To Help Your New Product Sell
The label you choose for your product will be the first thing that customers see and that will ultimately help them decide whether or not to buy your product. This is why the label design process is so crucial. Of course, finding professional label printing services to help you produce high quality labels is one part of the equation. However, the most important factor is really designing labels that customers want to buy. If you are an entrepreneur with an excellent

Should You Switch Your Business Over To VoIP?
Voice over Internet Protocol (VoIP) technology can help reduce your business’ communication costs and increase your productivity. However, it may not be the right type of technology for your business. In the world of VoIP, you may have an office in Toronto, but your business phone number has a Montreal area code. You might be sitting in an internet café and receive an important business call, on your laptop. You may get an urgent email, in your email box, when you’re

How To Register A Business Name And Establish A New Entity
When you register a business name, you receive legal protection and recognition for your business. If you are an entrepreneur, you should know how important it is to register a business name. This allows you to lay claim to your business and even prevent other companies in your state or country from using the same name. Once you have chosen a title, it is time to take action and open an online store or your upcoming tech startup. To learn more

Best Web Hosting For Small Business With Linux-Based Server Solutions
Web hosting services can get extremely expensive, even more so than a class A office space, especially when providers tack on additional services or features. These web hosting add-ons can make small business owners in particular feel like making a small business website is out of their reach. However, there are some solutions that make web hosting affordable and helpful for the small business owner like yourself. Keep reading below for some of the top web hosting for small business providers

What Website Strategies Schools Should Learn From The Business Sector
Everyone’s had to use a school’s website at some point, and no matter what level of education, academia’s idea of a website seems to be much different than the rest of the world’s. The higher levels of education use some good website principles from the business world, but public schools in lower grade levels have some pretty disastrous websites. While the cause of educational institution’s bad web presence is rooted in bureaucracy (big surprise, right?), the outcome from a goal focused

Best PR Courses Every Marketing Professional Needs To Complete
The field of What Is PR has recently grown to be a very important area in any business. No matter what industry you work in, communicating with your customer or clients is something every company should know how to do well. The better you can communicate with your customer, the more trust and loyalty you will earn. Here are some PR courses marketing professionals can take now to learn about the cutting edge practices being taught today. PR Noncredit Certificate Online

Unique Packaging Design Tips To Shock Customers And Increase Sales
If you are a small business owner, it can be extremely difficult to keep up with the package design teams of huge corporations to make your product stick out. With so much competition on the shelves, how do you get your product to stand out over the corporation that has spent tens of thousands of dollars on the task? Logo design is a part of it, but surely you have that part done already. If you are a small business owner

Develop Video Marketing Strategies To Ramp Up Acquisition & Loyalty
One of the best ways to grow your business is by engaging with your customers. According to a recent report published by Cisco, Internet video traffic will be 69% of

Secret HR Recruitment Strategies To Find The Best Job Candidates
It takes the right team of people to turn a new venture into a lucrative business, but when you are competing for talent with global companies both large and small,

How Unified Communications And Collaboration Tools Help Cut Costs
Graphic provided by ShoreTel As more companies begin to embrace BYOD technology and flextime, business owners are looking to unified communications and collaboration to help bridge the gap between employees

7 Career Fairs Tips To Help Employers Pre-Qualify Interested Candidates
Summer is the season for job recruiters. With graduation right around the corner, there will be a fresh flock of eager 20-somethings entering the workforce full time. Ask yourself a

10 Ways To Deal With Business Debt And Achieve Financial Stability
Similar to the individual debts, business also suffers from huge business debt sometimes. The success of the business lies in the right decision where the right amount of business debt

Crucial Personality Traits Business Owners Need For Industry Success
Thousands of people want to become their own bosses. Successful business owners do not have to be answerable to anyone but themselves. However, leaving a fixed salary and starting a

Why Use Unsecure Loans To Finance Debt Relief For Business
Debt relief is a broad term used to explain the different financial strategies that can help a debtor get out of debt. Some of the debt relief strategies include debt

8 Cash Flow Management Mistakes For Entrepreneurs To Avoid
Any and every person who has been an entrepreneur or the head of a startup will tell you that it is an insanely difficult thing to pull off, especially with

How To Perform Customer Research Methods In A Modern Business
With the current economy, all business owners and companies are looking for ways to improve their sales. The main way to increase your sales is by performing the proper customer

Reduce Office Paper Waste Now To Make Business Go Green
Office environments, like most households, produce a lot of waste. From custom packaging and ink cartridges to discarded paper products, it doesn’t take long for even a small office to

6 Personality Traits Make Running A Business Much More Successful
Entrepreneurial skills allow individuals to become successful business owners. The opportunity to be your own boss and earn money while doing something that you are passionate about is a major

6 Lessons These Successful School Dropouts Can Teach You
There is an extremely high pressure put on many young people to attain a degree. Most higher-paying jobs require a minimum of 4 years of school and a proven track record in

Solve Cash Flow Problems With Effective Business Growth Strategies
Most small business owners are considered entrepreneurs. If you fall into this category, you probably would not mind making an extra $10,000-$20,000 a month with your business. Entrepreneurs use their