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Your website can make or break your e-commerce business. It doesn’t matter how great your product is, because it’s the user experience that will determine whether a visitor shops with you or heads to a competitor. While most business owners are used to selling in retail stores, trade shows or wholesale markets, an online store requires an entirely different skill set. That’s why you need to read the five steps to e-commerce success.
Select A Theme To Complement Your Brand
Don’t add the prettiest website theme to your site and hope for the best. Knowing the importance of branding, you must establish a brand first and select a theme to complement your company’s personality. This will create a professional, cohesive image that will build trust in your products and services, which can convince customers to add an item into their basket. Additionally, a well designed theme will leave a lasting impression in your visitors mind so they will come back to visit again.
Test Your Site For User Experience
Before you officially launch your site, it is important it has all the components you need to provide visits with an exceptional user experience. Website testing from companies such as BugFinders can optimize your site to provide a hassle-free pathway from your landing pages to the checkout. So, ensure you test your website to improve the navigation process, load time, checkout experience and more. When your website is properly tested, customers will have an easier time purchasing your products, increasing your conversion rates.
Feature Different Payment Methods
Different customers will want to pay for products in different ways, while some people won’t bat an eyelid when adding their credit card details, others might prefer to use a third-party payment provider, such as PayPal and Stripe. To avoid an abandoned cart, aim to provide different payment methods on your website to encourage purchases.
Unsure how to add credit card payments on your e-commerce website? Utilize a secure payment gateway. However, approval can be difficult, which is why you should do your homework on the process to ensure your site is prepared before you apply. For example, you will need to add a secure checkout process, add a security and returns policy, and establish shipping methods, plus more.
Publish Informative Content
Establish your tone of voice and build trust in your brand by writing and publishing well-written, informative website content. Not only must you write compelling product descriptions that convince customers to make a purchase, but you should also write an insightful About Us page that highlights your brand, and engaging copy on your homepage that promotes your company’s USPs.
Good content will not only capture your visitors’ attention, but it will also be favored by Google, as search engines love high-quality content. As a result, you will boost your online visibility in the search engine results pages, which can increase traffic and conversions.
Consumer Tracking
E-commerce companies passionate about growing their online business must take the time to learn more about consumer behavior. Utilize the likes of Google Analytics to track and monitor your primary traffic sources, popular locations, peak website times and best-performing content and pages. As a result, you can change or tweak your website or your SEO, social media, and email marketing campaigns to achieve your annual targets.
Have you successfully launched an e-commerce business? Share your stories, tips, or industry insights by writing a comment below.
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