Category Archives: Marketing

How To Create A Successful HVAC Facebook Ads Campaign

You have a successful HVAC business with many years of experience. However, not everyone knows about your services, and it can be difficult to spread the word. In the world of social media and digital marketing, newspaper advertisement placements are likely not as effective. Luckily, there are a number social marketing ways to promote your HVAC business. Let’s take a ... Read More »

How To Choose A Free Marketing Certification Online

A free marketing certification online, chosen based on your skill level and interests, will help advance your marketing career. Whether you are a seasoned professional or just starting out, a marketing certification will give you the knowledge and credibility to succeed. Marketing certifications can cost thousands of dollars and involve in-person exams. However, there are numerous free online certifications that ... Read More »

How To Create Press Release For A New Product Launch

There are several important steps to create a press release for a new product launch in 2020. As a marketing manager, you know that an intriguing newsworthy publication can determine the success of your business’s product on the market. In the modern digital age, journalists and social media influencers hold considerable power over sales. You need a press release that ... Read More »

A Marketer’s Guide To Grow Your Business In 2020

The year 2020 took us all by surprise. We all looked forward to the year, yet, we didn’t see it coming. The element of surprise had almost all of us grappling to find stability and redefine our identities in the midst of all the chaos. This is why in business, you must never leave growth and new, innovative ways to ... Read More »

How To Develop A Profitable Small Business Marketing Budget

There are several steps to create a successful small business marketing budget. Every business owner knows that marketing is an essential responsibility to ensure consistent small business profitability and growth. While many researchers recommend specific benchmarks for your small business marketing budget, there are many additional steps and precautions to initially consider. With the proper marketing budget developed, you can ... Read More »

How To Create A Startup Marketing Plan To Kickstart Your Business Launch

There are several steps to create a profitable startup marketing plan to kickstart your new business launch. The success of your business largely depends on your ability to market your products and communicate with your audience. A well-defined marketing plan is essential to identify your audiences’ motivations. At the same time, your strategy defines where you will be communicating with ... Read More »

How To Use Cold Email To Boost Your New Business

There are several sophisticated ways to use cold email to boost your new business. With the cold email techniques properly deployed, you can largely improve your marketing strategy and your email response rate. Cold email outreach is sent without prior contact or permission from the recipient. Therefore, in order for communications to be effective, several careful factors must be taken. ... Read More »

How Influencer Marketing Campaigns Transform Startups

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to businesses with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do ... Read More »

5 Important Pieces To Include In Your Electronic Press Kit

There are several important pieces for musicians to place in their electronic press kits, or EPK. Well-developed press kits serve as a detailed record to provide producers, bookers, reporters, or bloggers all the information for their media coverage. There are a variety of formats your EPK can be placed in. Most commonly, press kits are shared within presentation or PDF ... Read More »

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