Good restaurant marketing starts long before the chef comes into the kitchen. From the moment you come up with the idea of buying a restaurant, you are creating its future. Since there are no limits when it comes to restaurant possibilities, you should weigh all of them up and then make an informed decision.
Wouldn’t it be great if your dreams about opening up a restaurant came true? It’s possible! Although it’s not easy, it’s totally worth it. Before you make your idea a reality and think up restaurant marketing strategies, you have to be aware of every single thing that you have to do, every paper you have to sign, every person you have to meet. There are so many things to think about, it’s common to overlook at least one of them. That’s why we’ve put the 5 most important things into a list as a reminder – so if you are a future restaurant manager, you might want to keep reading.
Location Is The Key
Choosing a good location is pretty hard. If you choose wrong, not even the best restaurant marketing is going to help out the situation. If it’s in the city center, you can expect it to be pretty crowded and increase your restaurant sales. There are always more people in the very heart of every city, so it’s perfectly natural that it’s popular. Even though you might not earn that much money having a restaurant in the city center; you have to calculate your potential income against expenses – and the rent will be much higher in the city center than in the suburbs. However, you won’t be as popular having a restaurant down a blind alley where nobody really goes.
Who’s The Owner?
You know that redoing restaurant marketing and changing the whole idea of an existing restaurant can be problematic. Nonetheless, keeping a restaurant as it is could also cause some difficulties. A lot depends not so much on your idea of restaurant marketing, but on the good name of the brand and its previous owner. Either way, your job is to give every potential customer the impression of a well-maintained business who’s owner knows what they are doing and is realizing a specific concept.
A Decent Business Plan
Since there are a lot of things to work out, it’s hard to keep track. Make sure to write down every good idea, because some of them might turn out to be useful when it comes to creating a business plan. Even if all your ideas are pure gold, if you don’t express them properly, they will all be rubbish in a business plan. Besides good ideas, the business plan is all about the numbers, so you have to be very precise. Rethink every possibility to convince your interlocutor that your restaurant marketing concepts are a goldmine.
When building a business plan, you should also consider whether your restaurant will be available only on site or if you want to run food delivery. Sales from a delivery service can be a very profitable part of your business. As long as it is well organized.
Nowadays, it is necessary to launch online sales. 85% of people are looking for restaurants via the Internet. Launching a restaurant online food ordering system will help you increase your earnings and build a strong brand online.
What About A Franchise?
There are many reasons to run a franchise business. A person who decides to own a restaurant that’s part of a franchise can count on many benefits such as training and advice. It’s also easier for a rookie, because one can use existing restaurant marketing strategies instead of having to start from scratch. Oftentimes, a restaurant franchise owner can get some financial support too. But there are also limits and disadvantages to this option, for example, a necessity to share the income with the franchisor.
Business License? One, please!
There’s no self-respecting restaurant manager in the world who doesn’t know the value of business licences. Most dinners, served in any kind of restaurant, are accompanied by a nice pint of beer, glass of wine or even a fancy cocktail. It’s twice as important if there is an independent bar at your establishment. Don’t waste any time before opening up your restaurant – you know how every legal decision may be delayed, and we bet you want to (legally) raise a glass of (legitimate) liquor at the grand opening of your restaurant.
To make your restaurant successful, you have to use all available restaurant management tools and you have to use them wisely. All you really need is a good plan. Sure, even if you follow it step by step you might encounter some unexpected obstacles, but an open mind and full knowledge about the market will help you overcome all of them more easily.