A conversion funnel is the model used to depict interactions with a website based on the total number of users. Optimizing your website’s conversion funnel can be an excellent way to help increase profits and create more awareness of what your site has to offer. If you own an e-commerce store and are interested in learning more about how you can adjust your landing page and conversion funnel, you have come to the right place. Keep reading below for a step-by-step guide on how to improve your conversion funnel.
Step 1: Awareness
The beginning of the conversion funnel model is awareness. This is where you will find all of your website visitors categorized. Their decision to visit your site is based on their awareness of the brand, either through an online search or previous experience. For example, a user searching “what is a certificate of deposit” may find their way onto a financial planning website. In order to gain more traffic in this step, it is important to develop strong advertising and marketing strategies to spread the word about what your site has to offer. By increasing awareness, you will collect more visitors to funnel through to make purchases.
Step 2: Interest
Once someone visits your website, you will need something to draw them in. Without a catchy headline, interesting product or otherwise interesting content, it is likely that your audience will shrink. Be sure to create a pleasing website layout that is easy for them to navigate. This will help your visitors find information or products that they are interested in, which will keep them around your site a little longer.
Step 3: Desire
The next step in the conversion funnel is desire. This is the moment that a visitor sees a product that they like and clicks on it to view more information. Their interest has been piqued, and now they are likely considering making a purchase. In order to improve the chances of visitors continuing on with this step of the conversion funnel, focus on high quality copywriting for the description of your product.
Step 4: Action
The final step to the conversion funnel is action. This is the moment that your visitor will become a customer. A small percent of your total visitors will make it to this level, but you can help to improve that number by making the purchase process as easy as possible. This is even true of people looking to invest in the best bond rates. The more times they have to click between adding something to their cart and confirming their purchase, the more chances there are for them to change their minds.
Step 5: Plug Holes
Lastly, the best thing that you can do to improve your conversion funnel is to plug in the holes between each step. A vast majority of visitors will leave your site before reaching the final step. Take this as an opportunity to promote special offers or interesting products before they can click away. This step alone will improve your sales significantly.
The conversion funnel model is made up of 4 simple steps that all online consumers will follow. By working to improve each individual one, you can help to increase your site’s profits. Promoting new offers, creating a buzz about your products, and keeping them interested in your site are all steps that you can take to optimize your website’s conversion funnel.
Photo from https://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design