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A knowledge base is a centralized repository of information. Specifically with Information Technology, a repository is a database that is used for the sharing, storing and organization of data, objectives and other information. Today, there are several different types of knowledge base software available. However, business owners should consider this type of information storage as an investment because business performance ... Read More »

There’s an old business adage that goes like this: your employees can be your greatest asset but also your biggest risk. While this has always been true in the area of sales, business automation and customer service, it’s now highly applicable to cybersecurity as well. The best security program in the world can’t protect your business from malware if your ... Read More »

Email signatures are blocks of text or information that is automatically appended to the end of an email message. Crafting an appropriate email signature for your company can be a difficult task. However, it is important to have something professional and informative at the end of your email correspondence. If you are a new business owner looking for the perfect ... Read More »

Investment opportunities are abundant for business investors. Rather than put money into the stock market, many investors are taking the chance on emerging companies. These types of investment opportunities promise many benefits, but only if they are successful. If you are an investor interested in taking a chance on a startup company, it takes more than just a positive attitude. ... Read More »

Workplace health and safety is a regulated multidisciplinary field that is focused on the health, safety and welfare of people in the workplace. In a majority of places, government law regulates the general health and safety rules for any warehouse, business or factory. However, it is ultimately up to the managers and business owners to set the standard for workplace ... Read More »

A press kit is a package of promotional material that is provided to members of the press to brief them about a product or service. Compiling a proper press kit can be difficult, which is why press kit examples can be a great help for entrepreneurs who are looking to get exposure for their business. However, it is important that ... Read More »

Generational marketing is the marketing segmentation practice of promoting a product or service to a specific generation. This is done by analyzing the age demographic to see what they spend their money on, what they care about and how they respond to traditional marketing techniques. If you are looking for a way to reach young adults of today, generational marketing ... Read More »

In this digital era, connectivity is highly important for startups. We are so well connected these days on a global scale, that everything from translation, setting up accounts overseas and all-important travel, has never been so easy. We look at some of the important considerations to bear in mind when planning to expand your startup overseas. International Expansion Part of ... Read More »

The cost of starting one’s own small business can be too much for aspiring entrepreneurs to handle on their own. Many startups and small businesses require help paying bills in order to get on their feet. If you are an entrepreneur, you have likely faced the struggle of budgeting for your new business and still coming up short. Thankfully, there ... Read More »

Angel investing is the process of an affluent individual investing privately in a small business or start-up to allow them to get cash that they need for their venture. Angel investors most often focus on supporting the entrepreneur behind the business plan as they attempt to build their business, rather than the possible profit they may earn. There is a ... Read More »