Women are increasingly becoming franchise owners in the United States. 25% of franchises are wholly owned by women and 45% of franchises are co-owned by women. When looking at female owned and operated businesses, several patterns arise. Companies looking to attract women to join their franchise may wish to encourage the following patterns that were found in the best franchises for women.
Flexibility For Families
Franchises that offer flexibility for women that have families are important to a portion of the female workforce. Businesses that offer a work-life balance are highly attractive to moms, particularly when returning to the workforce after an absence. Franchises that offer part-time hours or a flexible schedule allow women to build their career without sacrificing family time. Business owners should consider offering such schedules to attract female owners.
Women often look for healthy lifestyle options when selecting a franchise. This includes businesses in the health food sector, athletic clubs and spas, to name a few. Each category has a variety of options for women. For example, athletic clubs could be focused on sports training or weight loss, among other things. Spas could be relaxation clinics, massage centers or a number of health-centric options. As healthier options become popular and more widely available, women are considering these among the best food business franchises for women. Business owners in these industries could appeal to the female workforce by highlighting these factors.
Sense Of Community
A sense of community is mentioned frequently when examining the best franchises for women. The idea that a franchise is not just owned by women, but for women and with other women is incredibly empowering. Business owners must be supportive of female interests and be aware of trends in their respective industries to attract women. For example, having a strong medical program for women that wish to have children is important. Offering opportunities that avoid gender stereotypes is critical. Business owners should foster a sense of community for women in order to join their company.
Prepare For The Future
Women that wish to operate a franchise are often looking to prepare for the future. This is not just a matter of prepping for their own financial future. This includes teaching opportunities, both traditional and nontraditional methods such as childcare, tutoring, artistic workshops for kids, among other things. It also includes growing industries and technology companies looking to disrupt other industries. Women want to be a part of the future of business and technology just as much as men do. Business owners would be wise to examine how the best franchises for women empower the female workforce to be a part of an exciting future.
Tap Into A Passion
Businesses that allow women to tap into a personal passion are considered among the best franchises for women. The idea of taking a personal interest and creating a business opportunity is highly attractive to women. Business owners should allow creativity and personal interests to flow in the workspace if they want to attract more female owners.
Some of the best franchises for women create an atmosphere where women are empowered to follow their passions and foster a community for female employees. They prepare for the future and offer opportunities within industries that promote a healthy lifestyle. A work-life balance is at the top of most lists that discuss the best franchises for women. Business owners looking to attract female owners should embody all of these components to become one of the best franchises for women.
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