In business, there are all types of characters. There are investment bankers, know-it-all executives, celebrity entrepreneurs like Richard Branson and even, characters played on TV Shows in media. Today, however, we are not talking about any of these characters. We are not even talking about the character which you posses personally, what makes you who you are. Today, we would like to recall some of the most loved characters that have been brought to life by companies, businesses and brands at large.
Savvy marketers, do you see where we are going with this? Top performing marketing departments have been churning out winning characters for decades. From Ronald McDonald to the Geico’s green friend, America has fallen in love with many business characters. In many cases, it was hard not too.
Here are some of the most loved characters in business that transcend generational marketing strategies:
The Michelin Man
The Michelin Man is the cartoon spokesperson for the Michelin tire brand. The famous business personality popped on the scene way back in 1894, when the original Michelin brothers launch the character. It happened at the 1804 Lyon Exhibition. The Michelin Man personality was drawn to look like a man made of tires. Now almost 125 years later, he is still used in Michelin commercials to drum up business for the brand. And, he still does so effectively. Clearly, the Michelin Man mascot is one of the best known brand mascots of all time.
This “little” be has been on TV for decades himself. Besides the age he’s “lived,” adults and kids both relate to him for the Cheerios brand and the family ideals they promote.
These red and yellow M&M’s have been around a long time. Maybe it has to do with the fact that they are sweet, delicious chocolates or occasional pranksters, but America loves them either way.
Who doesn’t love a cute baby who giggles? Whoo-hoo! If you love babies, you probably love this guy too. Maybe, since you were a baby yourself.
For those people who want a good clean, this cleaning mascot has got all the answers. It seems like he is a genie of some sorts. But, people love him along with their clean homes.
As the premier character for the Disney brand, this mouse deserves to be on everyone’s most loved list. He represents all the happiness, excitement and fun of Disney and children everywhere. And, he was conceptualized and created entirely by Walt Disney himself. There was no digital agency to help create the best brand mascot based off consumer behavior analytics data. Somehow, that makes the staying power of the Mouse much more impressive.
Tony The Tiger
This Kellog’s Frosted Flake representative made the cereal a household staple thanks to the best marketing firm behind him. In fact, Kellog’s is responsible for several of the most popular marketing personalities including Toucan Sam and Buzz the Honey Nut Cheerio bee. If you want to share similar marketing success, follow Kellog’s wise behavior and bring some animation to your product to entice children and parents alike.
Clearly, some of our most loved characters have won many hearts at young ages. Then, they have managed to keep that same feeling of love, reminding us as we grow older of that same feeling. For aspiring marketers and brand specialists, this is as good as it gets, truly loved brand characters that stand the test of multiple generations. Keep these great inspirational figures in mind when developing your own website strategies.
Image from http://www.panoramio.com/photo/83036867