In business, there are all types of characters. There are investment bankers, know-it-all executives, celebrity entrepreneurs like Richard Branson and even, characters played on TV Shows in media. Today, however, we are not talking about any of these characters. We are not even talking about the character which you posses personally, what makes you who you are. Today, we would like to recall some of the most loved characters that have been brought to life by companies, businesses and brands at large.
Savvy marketers, do you see where we are going with this? Top performing marketing departments have been churning out winning characters for decades. From Ronald McDonald to the Geico’s green friend, America has fallen in love with many business characters. In many cases, it was hard not too.
Here are some of the most loved characters in business:
This “little” be has been on TV for decades himself. Besides the age he’s “lived,” adults and kids both relate to him for the Cheerios brand and the family ideals they promote.
These red and yellow M&M’s have been around a long time. Maybe it has to do with the fact that they are sweet, delicious chocolates or occasional pranksters, but America loves them either way.
Who doesn’t love a cute baby who giggles? Whoo-hoo! If you love babies, you probably love this guy too. Maybe, since you were a baby yourself.
For those people who want a good clean, this cleaning mascot has got all the answers. It seems like he is a genie of some sorts. But, people love him along with their clean homes.
As the premier character for the Disney brand, this mouse deserves to be on everyone’s most loved list. He represents all the happiness, excitement and fun of Disney and children everywhere.
Tony The Tiger
This Kellog’s Frosted Flake representative made the cereal a household staple thanks to the best marketing firm behind him. In fact, Kellog’s is responsible for several of the most popular marketing personalities including Toucan Sam and Buzz the Honey Nut Cheerio bee. If you want to share similar marketing success, follow Kellog’s wise behavior and bring some animation to your product to entice children and parents alike.
Clearly, some of our most loved characters have won many hearts at young ages. Then, they have managed to keep that same feeling of love, reminding us as we grow older of that same feeling. For aspiring marketers and brand specialists, this is as good as it gets, truly loved brand characters that stand the test of multiple generations.
Image from http://www.panoramio.com/photo/83036867