
3 Reasons Why First Impressions Count In Business
Businesses have just seven seconds to make a good first impression – so if your clothing or your premises fail to make the grade, be prepared for the consequences. According to a study published in SAGE, human beings do indeed ‘judge a book by its cover’, feeling that outward appearance reveals reliable information about one’s inner character and abilities. If an important deal is in the works or you frequently receive clients in your office, make sure that the general message

5 Ways Native Video Advertising Creates New Opportunities
Native video advertising is transforming the marketing world. When it comes to social media, disruptive ads do not perform well because you must sidestep the expected. As a marketing professional, you are aware of the audience you are trying to reach on social media platforms. Your goal is to convince users to follow you, like your posts, and converse with you. Furthermore, you want them to purchase your products. In order to achieve these goals, you must engage with them. That’s

Top 5 Small Business Automation Tricks For A Smooth Operations Transition
Automating small business processes can be a tricky transition. It is one that is certainly worth the effort in today’s business climate, though. In order for small businesses to maximize office efficiency and keep up with rapidly developing and changing corporations, they need to adapt. Small business automation is a requirement for continued business growth. If you own a business and want to improve operations and maximize efficiency, automating your small business is the way to do it. Learn the small

Top Features To Look For In An IT Asset Management Application
For enterprise companies, it can be challenging to manage all of their IT assets, including hardware, devices and software. Even with the best inventory management techniques, managers struggle to keep up with the growing number of IT assets in the organization. Asset management applications are a great way to keep track of everything within your business. Each one can offer different services but there are some things you should always be on the lookout for. Here is our guide to some

5 Signs You Need Small Business IT Consulting Services
Small Businesses need small business IT consulting services. Those that neglect to find technology services make various tech mistakes. As a small business owner, you do not want to fall into that category. Instead of spending money on repairs, you want to stop losing money. By hiring IT consulting services, you keep your business from hitting virtual pitfalls. Unfortunately, many small business owners do not even know that they are setting themselves up for failure. Therefore, they are not aware that

5 Small Business Digital Marketing Tactics For A Responsive Website
Small business digital marketing proves important to both online and offline brands. As a marketing professional, you have multiple responsibilities. On top of formulating brochure layout ideas, you must also enforce marketing tactics that will result in a responsive website. Company websites either drive sales or hinder them. Upon clicking on a website, consumers look for high-quality features on top of first-rate products. Hence, they look for an all around high-end website. Continue reading for small business digital marketing tactics for

15 Social Media Tips To Bring In More Followers On Holidays
The Holidays Season is ideal for attracting new followers and potential customers to your social media channels. This is the time of the year when companies invest heavily in advertising to boost their online visibility. Unless you have more than enough followers already, you will need to increase the marketing budget as well. Here are a few social media tips that will help you keep a tight grip on your budget and bring in more followers without splurging. Post Early About

5 Liabilities Home Business Insurance Should Protect Against
Many home businesses are dangerously under insured. Business owners assume their existing home insurance is enough to protect their business. In fact, home insurance can leave a home business exposed to a range of liabilities. The owner of a home business looking for coverage might wonder what liabilities need to be covered. You want to be fully insured when working from home, but you do not want to pay for coverage your home policy provides. Read on to learn about the

The Cost Guide To Online Estate Planning Options
Online estate planning makes estate planning easier and more affordable than ever. Online estate planning services offer users a variety of options that cover a range of needs. These options include drafting a will, establishing power of attorney, and writing letters of intent. However, you may have to purchase burial insurance separately. As an individual looking to set up your estate at an affordable price, there are some things you should consider when planning online. Read on to learn about online

How SMEs Have Been Affected By Budget Changes In The UK
The 120+ page 2018 Budget was delivered by Chancellor of the Exchequer, Phillip Hammond, on October 29th. As usual, it has had quite an impact on SMEs and the self-employed. If you consider how many SMEs are in the UK, millions of companies are affected throughout the private sector and UK economy overall. Here, we’ll look at how the recent budget changes have impacted SMEs. Benefits For High-Street Businesses It’s no secret that high-street stores have declined and been suffering significantly

5 Fast Business Loan Considerations For Immediate Funding
Under crucial circumstances, businesses need loans quickly. For instance, if a business is growing faster than they can buy proper equipment, a fast business loan is necessary. Perhaps you looked into grants for small businesses during your startup. Now, fast loans are a more appropriate funding option. As a business owner, it is always a good idea to make yourself familiar with quick business loans. This way, in the event that you need one, you are prepared. To learn what to

5 Best Small Giveaway Items For Trade Show Events
High-impact small giveaway items rule trade shows. As a marketing professional, you are aware of just how powerful small giveaways can be. With this in mind, imagine the effect they have on trade show attendees. Typically, trade shows are open only to related companies and the press. Therefore, all attendees are interested in what each business there offers. This means that every attendee will appreciate giveaways. Furthermore, offering branded small giveaway items heightens the chance of your branding strategy getting noticed

Are Accountants Worth It For Small Business Taxes?
Small business owners have plenty to worry about between sales, employees, vendors and competitors. However, finances are among their top concerns. It can be time consuming to track incoming and outgoing cash flow. Moreover, small business owners need to monitor their profits on a regular basis. With so much time and resources going towards the business and profitability, you can forget about preparing for taxes easily. Around the world, especially in the US and UK, there have been thousands of business

7 Steps To Start A Dropshipping Business Successfully
Dropshipping is the process of moving goods from the manufacturer directly to a customer without going through any of the usual distribution channels. Similar to a reseller business, a dropshipping

How The Kentucky Derby Makes A Business Impact Each Year
The Kentucky Derby is the pinnacle event in horse racing. More than 160,000 people from around the world make their way to Kentucky on the first Saturday in May each

7 Free Marketing Strategies For Small And Medium Enterprises
Small and medium enterprises, also known as SMEs or SMBs, are businesses and organizations whose personnel numbers and profits fall below certain limits. For many SMEs, marketing and exposure can

7 Steps To Write A Sales Representative Agreement For Legal Protection
A sales representative agreement is a legal contract that outlines specific requirements regarding the relationship between a sales representative and a company. If your business engages sales reps, you will

8 Workplace Accessories That Boost Productivity And Focus
When you’re running your own business or enterprise – productivity is important. Every moment is precious and the more productive you are when you’re sitting down and working, the more

Why IoT Analytics Are Important For All Brands Of The World
The Internet of Things, or IoT, is the interconnection and networking of physical devices and everyday objects. To many consumers, the Internet of Things seems like a fun and futuristic

How To Identify Direct vs Indirect Competition To Improve Business Profits
Completing a competitive analysis is an important part of running any business. Before you can set yourself apart with personal branding, you must first identify others in the market. There

How To Build A Mobile App With No Tech Background Or Coding Skills
Apps have become a hot business opportunity over the past few years. With everything from silly games to complex software, app stores feature endless opportunity. However, building an app from

Cut Health Insurance For Small Business Costs With Proactive Planning
Health insurance can be a key tool in recruiting and retaining employees for small businesses. However, providing health insurance for your workers can be costly, and strategic cost cutting is

Questions To Ask Before Business Becomes A Publicly Traded Company
A publicly traded company is one whose ownership is dispersed among the general public. The ownership takes place in the form of freely traded shares and stocks. Taking your business

Best Franchise Opportunities For Entrepreneurs In Any Business Industry
Franchising is an incredibly popular option for entrepreneurs looking to start their own businesses. Rather than having to come up with your own business idea and plan, figuring things out

How Small Business Revolution Gained Momentum From Ecommerce
Over the past few years, eCommerce has led to a small business revolution. Ecommerce is the process of commercial transactions taking place over the internet. Large corporations with their own

7 Crucial Retail Investor Strategies For Stock Market Success
A retail investor, also known as an “individual” or “small” investor, is someone who buys and sells securities for their personal account. They traditionally deal in smaller amounts than investment