
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

How To Use KPIs For Business Performance Insight To Improve Outcomes
KPI stands for Key Performance Indicator. KPIs provide you with helpful insight into your business performance, like many other forms of business analytics. They can help you measure how individuals,

Talent Pool Sign Up Guide To Avoid Inconvenient Job Application Process
Finding a job is difficult for many reasons. Even with the hundreds of job listing websites, it can be difficult to find the correct fit. Talent Pool is a website

Sending Money Overseas Improves American Economic Performance
Immigrants from around the world make their way to the United States in hopes of a better life. Instead of moving their entire families, they often come alone and send

Creative Banner Displays Companies For High Quality Customized Signs
Creative Banner is a website dedicated to creating customized banners, signs and displays for businesses and organizations. If your business frequently makes appearances at vendor events, trade shows or similar,

CPR History Timeline From Invention To Modern Resuscitation Instruction
Are you looking to obtain your CPR certification for work? CPR training and certification is one of the most important pieces to proper office safety. While it may not exactly

Team Building Exercises To Have Fun Improving Employee Camaraderie
One of the challenges that most businesses face is getting their employees to work well among one another. A business brings people together from all different kinds of backgrounds and

HR News Sources To Learn About Important New Field Developments
As an Human Resources professional it is important to stay up-to-date on the latest HR news. Human Resources is constantly evolving, and there are many ways in which you can

Trading Options Basics To Know Before You Start Leveraging Investments
An option is a contract that gives the buyer a right to sell or buy an underlying asset within a specific period of time. This provides people with the opportunity

Opening A Family Business Allows Leaner Cost Structures To Build Wealth
Starting your own business is a scary proposition. One way to minimize risk and share the work is to go into business with someone else. But that creates a new

Trade Deficit Impact On Domestic Producers Within The Stock Market
Trade deficit is a term you have most likely come across, whether that be through reading your history textbook, listening to political debates or watching the news. In the United

How Shorting A Stock Helps Investors Make An Easy Profit
Shorting a stock, also known as short selling, is a controversial means of trading stock on Wall Street. If you are a new investor, you may not yet be familiar

Reasons Cyber Criminals Hack Business IT Systems To Steal Information
The internet creates numerous opportunities for individuals and businesses alike, but it also produces unique perils. For businesses, the biggest danger is the possible threat from cybercrime, or criminal hackers

Mutual Funds Dedicated To Earning Investors Money With Minimized Risk
If you are new to investing, you may have come across the phrase “mutual funds” on occasion. It is important to know what this term means in order to take