Product marketing training courses are a great way for marketing professionals to expand their skill sets and improve job performance. There are many professional development activities that help trainees create a business growth strategy and marketing plan that entice consumers. However, choosing the right programs and activities can be difficult because there are so many out there. As a marketing professional, the right product marketing training activities provide insights that beneficially impact your future projects. Read on to discover the best product marketing training activities for professional development.
Personality assessments are one product marketing training activity that has a significant impact on marketing capabilities. The ability to identify various personality traits in the workplace allows your team to understand individual strengths and how better to communicate with each other. Additionally, your team will be able to complement each other’s strengths and weaknesses better. Moreover, conflict management will be improved due to your team’s new appreciation of their differences. Absolutely, personality assessments allow your team to know each other better, which enables them to work together better.
SEO Training & Development
Another training activity that will greatly impact your team’s marketing capabilities is search engine optimization (SEO) training. Since most businesses cite organic searches as their largest traffic source, developing powerful SEO tactics and employee skills enables greater engagement across the board. Training on the subject often covers aspects such as link building and influencer marketing. In addition, learning various social media, on-page, and keyword strategies enables your internet marketing endeavors to generate massive amounts of traffic. Of course, improving traffic generation with SEO training and development is a worthwhile professional development activity.
General knowledge of who your competitors are and what they offer ensures that your team’s product marketing efforts differentiate themselves from the rest. Your professional development activities should cover how to identify competitors, as well as how to act on the insights gained from said competitors. This way, your team will be able to respond to rival campaigns with one of your own promptly. Often, these campaigns leverage your competitor’s weaknesses against them, which impacts your own brand’s performance. Certainly, developing competition insight skills helps your team make their efforts stand out.
Acquisition & Engagement Strategies
Learning various customer acquisition and engagement strategies will greatly improve consumer conversion rates. Doing so teaches your team how to be mindful of their chosen consumer channels, why they should always be looking to improve, and what other teams do to drive growth. One example of an acquisition and engagement strategy involves understanding the difference between short and long-term strategies. For instance, handling every single support call and visiting new customers in person are great ways to build brand trust, but not sustainable as the brand grows. However, cold-calling and cold-emailing provide alternatives to these digital customer engagement best practices that can scale with your brand and business as they grow. Definitely, consumer acquisition and engagement strategies enable your team to expand their horizons and pull traffic they otherwise wouldn’t.
Metrics & KPI Tracking
Tracking key performance indicators (KPIs) and other metrics enables your team to track the performance of their endeavors in real time. Product usage is one example of a great metric to track. Notably, knowledge of how and when consumers use products can uncover new marketing opportunities for that product. Another stellar example to track is qualified leads, which enables your team to identify their most successful, highest yield investments. Finally, tracking consumer sentiment allows your team to ensure your products appeal to customers. Surely, professional development in the KPI and metric tracking areas ensures your team knows what works and what doesn’t.
There is a myriad of product marketing training activities for professional development. Personality assessments are one of the most prudent activities that allows your team to be a more cohesive unit. Learning about SEO enables your team to handle traffic in its most widespread form better. Training on competitor insights ensures your team takes advantage of their weaknesses and that your products stand out. Additionally, there are various consumer acquisition strategies that can pull in customers from various, previously inaccessible areas. Finally, tracking KPIs and various related metrics ensures constant improvement from your team, as they are tracking the efforts with the most impact. When wondering about the best product marketing training activities for professional development, consider the activities described above.