Companies use business signage for a variety of reasons. Top-notch signage attracts more local consumers. Therefore, this marketing tactic can increase marketing ROI. Many marketers like yourself also design business signs to promote new products or services. You can even interest consumers by advertising an upcoming sale. Regardless of how you use your business signage, it is crucial to finding marketing campaign success.
Business signage also helps to show potential customers where you are located and what you do. It provides you with an opportunity to stand out from your competitors as well. A customized and well designed business sign can do a lot to help your business stand out from the crowd. Below are eight suggestions for making your business sign stand out.
Make Good Use Of Color
A lot of branding has to do with the use of color, so choosing the right color combination for your sign should involve using the colors that customers will associate with your business. They should be complementary and easy to read, along with invoking in the customer a sense of recognition of your brand.
If you haven’t previously established your branding, this is something you should do before embarking on the journey for creating signage. Your company’s branding will become an important part of your marketing repertoire, so getting it right the first time is a great way to save yourself some potentially costly investments. Invest in the best digital signage software to advertise your colorful signs online as well. Then, you will stand out on numerous platforms.
Contrasting colors, sizes, and even material types can be a great way to make your signage stand out. It helps to draw attention to your sign, and will help grab potential customers’ attention.The easier to read a sign is, the better. Contrast is a great way to achieve prime readability. The choice of color is also extremely important with different colors evoking different meanings and even affecting our psychology; ultimately how we view a brand.
Choosing the right typography can make or break your business signs legibility and readability. Something as simple as a font doesn’t seem like it could have such a profound impact on your business, but it can and does. Choosing the right typography and font for your business sign helps to declare the tone of your business, as well as presenting the customer with what is ideally an easy to read and understand message.
Using high-quality materials should be a given. Investing in your signage will help your business become more noticeable and more easily recognized. Choosing to use high-quality materials will help that signage stand the test of time, and keep customers coming to your door for years to come.
Which high-quality materials are right for you will depend on a number of factors, including your budget, the location of the sign, and what the sign will be exposed to.
Focus On The Customer
Does your business sign let a customer know why they should choose your business? It should clearly state what you have to offer, and how you can help them. The more succinctly you can convey this message, the better.
Your goal with a sign is to help the customer come to you. To do this, you need to have an understanding of not only the type of customer that you want to attract, but what circumstances would cause them to need your products or services. From there, designing your signage to specifically meet those needs will help your sign yield the desired results.
Keep It To The Point
People don’t want to spend a ton of time reading your sign. Customers should be able to get the gist of what your business has to offer at a glance. If your sign has to contain a fair amount of information to get the point across, make it catchy so that it grabs their attention and keeps it.
Keeping your signage to the point and direct will help make it easy for customers to make the decision to visit.
Make It Fun
Boring signs are just that: boring. Regardless of the type of business, a great sign is an eye-catching sign. Keep it appropriate to your business type, but don’t be afraid to have a little fun with your branding and marketing. This can go a long way toward keeping your business in customer’s minds for future needs.
You’re going to be looking at this sign for years to come. Make sure it is something that makes you proud to see. Consider using branding trends that never go out of style so that your business signage never gets old either. Timeless designs will drive traffic for longer periods of time.
Choose A Prime Location
You’ve heard it before: location, location, location! Choosing the appropriate location for your sign will help drive traffic to your business more than any other factor. Choose a location that is going to be highly visible to the customer base you are targeting. Depending on the nature of your business, that may be near schools, near highways, or even near restaurants or retail establishments. Choose wisely.
Creating a business sign and choosing what it will look like and what it will be made of are all important decisions for your business. Great signage helps drive customer traffic to your doorstep, and poor signage can inadvertently turn them away. What does your sign say about your business?