Content calendars, also sometimes referred to as editorial calendars, are a valuable resource for every team. After all, content creation strategies enable companies to reach their goals. The best strategies include content calendars. Video content calendars, in particular, advance brands. Organizing content in this way allows teams to see how and when content should be distributed to tie in with occasions. They also tie their content into events and to meet particular objectives.
Why Brands Need Content Calendars
In short, a content calendar will help to keep your team on track, fully responsive to what is coming up next. Therefore, managers like you need them to avoid having to produce something at short notice or to plug a content gap no one knew was there. The ability to see your planned content visually will also allow you and your team to remain adaptive to the changing needs of your audience. You can also ensure that your plans will generate strong interaction from the people you most need to engage with.
Effective video content calendars enable managers to plan ahead as well. Every successful project needs to be driven by a comprehensive planning process. Your calendar can track the trajectory of each piece of content you plan to publish and ensure that it is completed on time. You can use your calendar to preview your content. Good content is tricky to produce and although you have likely mapped out every detail of every video you are going to create, it’s normal to have some lingering concerns. The process of putting together a content calendar should help to allay any fears that you might have and ensure that you have a clear vision for its distribution.
There are a variety of ways to create a content calendar and you will eventually refine and personalize your approach to ensure it fully meets your needs. Here are a few steps to help you on your way.
Select A Calendar Tool
Every content creator needs a toolkit with useful applications that will enhance your output. Selecting the right calendar tool will help you to seamlessly organize your content with ease. If you are a hands-on person, a large piece of paper and a pen could be the ideal choice. Conversely, if shareability is important, setting up a Google Calendar could be the best, fully accessible option for you and your team. There are a number of other tools out there that are excellent at project managing and planning content. You can use the top calendars tools to improve your content marketing. If you can effectively schedule quality videos, you can engage with more consumers on various online channels.
Think Big First
It can be helpful to begin by looking at what the next year will look like. Start by noting down any major events or occasions for which you might want to create video content. This will ensure that you have enough time to get everything done to a high standard.
Next, make a note of all the peak marketing seasons and times for your particular industry. Your content needs to be published at the right times to ensure that you secure the return on investment (ROI) you need to see. You should also block out non-working days, public holidays and annual leave as this will give you an accurate and realistic overview of the time you will have to plan, create and publish your video content.
Choose A Calendar Manager
Selecting a dedicated person to manage your video content calendar is essential if you have a busy schedule. This way, you know that there is a single point of contact who will add and amend information. Make sure that this person is highly organized and has a keen eye for detail because your calendar needs to be accurate and up-to-date at all times.
Consider Output Frequency
Understanding how often you want to create and seed new video content is vital to maintaining a high level of consistency. Moreover, it allows you to offer your audiences what they want to see. The ability to see how many projects you will have on-the-go will help you and your team to stay on top of everything that needs to be done.
Determine The Best Content Type
Finally, determine the best type of video content for your brand. Then, you can thrive in growing industries, boosting your profits at the same time. The planning, production and publishing process will look slightly different depending on the type of video you want to create. For example, a live-stream will typically take markedly less planning than a large-budget piece of hero content that you need to make a big impact online.
Once you have created your content calendar, it is essential to ensure it is well maintained. Remember, those deadlines were established for a reason and although you might find yourself overwhelmed with a range of competing priorities, missing important events could disrupt your schedule for the rest of the year. This could lead to you trying to overcompensate by pushing out too much content in a small amount of time. This could result in a decline in viewers. It could also result in a loss of trust between you and your audience. Avoid these negative outcomes. Instead, embrace organization by investing in a video content calendar.