How To Come Up With Creative Advertising Ideas For Small Business

Small business owners are always trying to stay in the loop when it comes to the latest marketing trends, like inbound vs outbound tactics, to help them come up with creative advertising ideas for their organization. However, it can be difficult to do that with a small business budget and a business owner’s schedule. Thankfully, there are posts like this one available to those of you that identify with this. If you are looking for some tips on how to think of creative advertising ideas for small business that are effective without breaking the bank, keep reading below.

Be Funny

Some of the best and most creative advertisements make use of humor. Funny advertisements are an excellent way to get people to remember your brand. Not only will they remember your brand, but they will relate fond, happy memories with your business. This is one of the most effective marketing strategies out there, and, thankfully, it is available to businesses of all sizes. If you want to start coming up with creative advertising ideas for your small business, make sure they are funny to establish a pleasant brand image for customers.

Be Raunchy

The most creative advertising campaigns are, oftentimes, suggestive. Do not be afraid to be a bit raunchy or naughty in your advertisements. Unless you own a children-centered business, of course. As the saying goes – attractiveness sells. Adding a playful element or an innuendo to your next advertisement is sure to turn heads and get you some new customers. This is much more effective than you could ever be using even the best digital signage software. If you want to start thinking of more creative advertisements, you are going to have to step out of your comfort zone.

Be Original

Obviously, all of the best advertisements and marketing campaigns are original. However, it is important to remember that these creative ads are not just original in content, they are also original in form. Instead of just using the same old layout for your print media ads, why not look into guerilla marketing techniques? Guerrilla marketing is incredibly effective at improving brand recognition. If you want to have the most creative, exciting ads for your small business, you are going to want to produce original content using original advertising methods, like guerilla marketing.

Be Defiant

Another excellent way to come up with creative advertising ideas is to not be afraid to go against the grain and be a bit defiant. One way to do this is to create advertisements that break expectations of societal norms, like gender roles and similar. If you are brave enough to break the mold when it comes to your ads, you are sure to get people talking. This will also help people to see your business as one that is socially conscious and responsible. It can even improve employee advocacy marketing practices, as well. The most creative ads push the boundaries on societal and gender norms to have a lasting impact on customers. This is certainly an idea you can try for your small business.

If you are a small business owner, it can be difficult to develop creative advertising ideas for your small business that do not cost you the whole year’s marketing budget. Try using these marketing and advertising tips mentioned above. Making sure to be funny, raunchy, original and defiant in your advertisements will help make it easier for you to think up some creative advertising ideas . Good luck!

Photo from https://blogs.adobe.com/digitalmarketing/advertising/creating-relevant-ad-experiences-without-thousands-ad-units/