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New technology is more and more changing everything about how businesses maintain and use digital data. The arrival of intelligent services and voice searching require more robust use of data than traditional SEO operations. To fill this need, many companies are turning to a new department, digital knowledge management. This exciting new field focuses on locating, studying, and exploiting company data to improve productivity and marketing. A young marketing person looking to switch to this field, might wonder what they have to do to change. The good news is the work is very similar to what you do already. However, there are many challenges to becoming a digital knowledge manager. Here are the job responsibilities you need to do as digital knowledge management.
Knowledge Investigation
The main job a digital knowledge manager does is track down all knowledge associated with the company. Note that you are not tracking down data, but knowledge. You will achieve this knowledge by studying all available data and analyzing it for information. To do this job, you have to be very curious. You may have to dig deep into the company performance management practices. If you find data that suggests customers search for your product with a modifier, you should wonder which modifiers work best and why. This knowledge, when fully analyzed will tell you company everything it needs to know about itself.
Keep The Data On Brand
Armed with this knowledge, you will need to keep all your data and knowledge on brand. Brand consistency is one of the most important parts of modern marketing. Your position as the expert of digital knowledge means you know where the company is on brand, and where it is not. As you study this, you not only need to identify off brand data, but come up with ways to bring it on brand. Your data is now used in many places and in complex ways to attract customers. Staying on brand everywhere is essential not to fall behind.
Voice Search Strategy
You will also be responsible for optimizing the company’s search strategy for the new voice search functions. This sort of voice search on standalone home devices is now a major way customers interact with companies. Anyone who has used these devices can tell that traditional SEO is ineffective. A digital knowledge manager will be responsible for taking this knowledge and finding new ways to optimize these new search tactics.
Negotiate With Departments
As a digital knowledge manager, you will also have to be a negotiator with other departments. You will have to convince the other departments of the company to change their practices to fall in line with your data analysis. Many of these departments will resist. They will consider your post an intrusion. While they might not agree with a fundamental analysis, you will have to show them how your data knowledge management will improve their outcome. This will be a long battle of persuasion. If you do it correctly you will bring all departments in line with the digital knowledge.
Oversee Joint Operations
Once the company comes around to using the digital knowledge, you’ll oversee projects over multiple departments. The greatest benefit of this digital knowledge is that it can show how things are interconnected. A campaign over several departments can be far more effective than one that stays with just a single department. You’ll make sure these projects work at that each department know and does their job. This will make you essential to most marketing campaigns across the company.
To get involved in digital knowledge management, you will have to learn these duties. You will have to study company data and investigate all knowledge this data could tell. The next job will be to take this data and make sure all your company’s digital data is on brand with your social media marketing. You find new ways to optimize searches for new voice searches. Additionally, you will negotiate with departments within the company to adopt new data tactics. You will also oversee new, cross department, data projects. These jobs will put you at the forefront of the future of marketing work.
