Event marketing is the strategic promotion of a business sponsored event. There are many ways in which businesses can go about event marketing. For example, social media, commercials, and email blasts can all be effective forms of event marketing used separately or in conjunction with one another. If you are a small business owner, creating a big marketing strategy can seem impossible. However, if you follow our five event marketing tips below, you will surely see a big turn out for your small business.
Project An Image Of Exclusivity
When you are trying to drum up attendees for events, projecting an air of exclusivity around the event will certainly help. This is one of those tried-and-true advertising strategies that is still just as effective now as it was twenty years ago, if not more so, unlike robo calling. In today’s age of social media, people want to feel like they are in the know on the newest and coolest events and happenings. By making the event appear exclusive, you allow consumers to satisfy this desire by attending your event. No matter what other event marketing strategies you use, be sure to consider this one as well.
Event Landing Page
The first thing that you can do to help promote your event is to create a landing page on your website. A landing page is a link that can be utilized to bring individuals to a particular part of your website. This is a highly effective tactic for value added resellers. Creating a landing page can direct interested parties immediately to your event information. Your event information should be the first thing anyone sees when they visit your blog or website.
Send A Press Release
Many small business owners forget to use the press as a marketing tool. When done correctly, this can help to boost the buzz about your event. Provide journalists and local media organizations with a press release regarding your event and its goals. For example, give them your very best IRA offer that blows away the competition. They may want to cover it as a feature for their newspaper, magazine or website! Make sure that you reach out to as many local media organizations as possible so that you can get free press coverage.
Host A Contest
Hosting a contest is another great way to get individuals involved. In the weeks leading up to your event, consider starting a relevant contest. Offering a prize that will be given out at your event can be the perfect way to encourage a greater turnout. If you are a bakery, have customers submit names for your latest cupcake recipe. There are lots of fun ways for you to draw in a crowd.
Blog About Your Event
Event marketing takes careful planning over time. Blogging, for example, is a great way to slowly build a conversation about your upcoming party or grand opening. If you already have a blog, start directing all of your content toward this event. Make your sales representative agreement available online before the event. Talk about the speakers you will have, the goodies you will give away and any performers, too! This is a great way to capture everyone’s attention.
Post Shareable Content
Finally, the last thing that you can do to help improve the turnout for your event is to post shareable content. This is a golden rule for social media, but it is especially important when it comes to event marketing. Simply posting a link to your event web page is not enough. Instead, post pictures that will get your audience excited. You may even want to consider creating a hashtag for people to start using. Shareable content is the key to promoting your event, and, thankfully, Facebook advertising costs are not that high, so you can also promote Facebook posts if your campaign is not getting the results you were hoping for.
These five event marketing branding tips are ideal for small businesses. If you are a small business owner interested in promoting an upcoming event, you may want to consider starting a blog, hosting a contest or even just creating a dedicated page on your website. Utilizing free resources like social media and the press are one of the best ways for small businesses to successfully promote their events.
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