How To Use Geofence Advertising For Real Estate

Businesses in various industries use geofence advertising to close more sales. As a marketing professional, you may be familiar with using geofencing in the automotive and retail industries. However, many marketers have not experienced how powerful geofence advertising is in the real estate market. Real estate agents implement geofencing into their marketing strategies to assist prospects in finding a perfect home. They drive potential home buyers to their listings by building geofences around the properties. In the process, they build brand image through engagement and recognition. If you want to directly target prospects for real estate firms, you need to implement geofence strategies. Read on to learn how to use geofence advertising for real estate.

Choose An Area

To begin geofence advertising for real estate, choose an area accordingly. Before doing so, understand that these areas should be rather small. Then, you will be able to target prospects more effectively. After all, a geofence is more or less an invisible boundary that mobile devices can detect. When you establish a geofence, each prospect that enters it will receive a notification about the properties for sale within that geofence. For this reason, geofences need to remain relatively small. If prospects receive notifications about houses that are located an hour from where they are currently looking, they will not give the properties any thought. Thus, the geofence advertising would be unsuccessful. If you work for a real estate firm that provides services across multiple towns, build multiple geofences. Determine the best area for the firm to use geofence advertising for real estate effectively.

Target Locations

After you have determined the best areas for geofence advertising, target specific locations within that area. Many potential home buyers visit local institutions when searching for homes. Set up a geofence to alert prospects when they enter the town bank. Send individuals looking for homes notifications when they visit competing real estate brokerages. Notify them when they enter credit unions in the area. On top of these establishments, marketers succeed when they target local events as well. If your business plans to take part in an event, use the top conference tips as well. Then, you will advance your ROI further. Town fairs pose as great real estate advertising opportunitites, especially through mobile devices. Target locations to achieve your geofence advertising goals.

Program Actions

In order to alert prospects through geofence advertising, you need to program the actions. Geofencing relies on location data services such as cellular data, GPS and Wi-Fi. When geofencing tools recognize these services within the geofence area, they notify potential home buyers. To trigger these notifications, you need to decide on an action. You can choose to send push notifications or text messages. Many marketers choose to use display targeted advertising as well. Program actions into your strategies to assist real estate agents in closing more sales.

Use Facebook

Marketing professionals also use geofence advertising on Facebook to reach more prospects. Since social media allows marketers in every industry to directly converse with consumers, geofencing Facebook ads also increase engagement for real estate brokerages. As a marketing professional, you likely used Facebook ads during campaigns in the past. There are numerous profitable practices for marketing on Facebook that are worth implementing. The social media platform has allowed businesses to target prospects through location targeting for some time. Because companies succeeded through those ads, the platform introduced geofence advertising. Now, you can target users based on more specific areas. Use Facebook geofencing ads to reach out to potential home buyers in the small area you built a geofence around.

Establish Retargeting Strategies

Finally, establish retargeting strategies to optimize geofence advertising for real estate. In real estate, remarketing is essential. After all, most potential home buyers do not purchase houses during their first viewing. They continue to attend open houses in the area to ensure that they make the right decision. With geofence advertising, you can target prospects who have already viewed your properties. When they receive an alert about one of your properties for sale when they are looking at another property, their mind will revert back to your real estate firm’s offer. Reach back out to prospects when they return to your area. In doing so, you will increase your ROI by initiating more deals.

Use geofence advertising to make more sales for real estate agents. Begin by choosing an area to build a geofence around that is specific and relatively small. Then, determine the top target locations within that area. Program actions according to your goals and target audience. Use Facebook to advertise the properties for sale to individuals in the area. Lastly, establish retargeting strategies using geofence advertising to increase your ROI. Follow these steps to use goefence advertising for real estate effectively.