The year 2020 brought with it major business challenges and hurdles for businesses small and large. Those who have taken a proactive approach to ensure their business continues to operate at optimal levels, despite the pandemic, have seen some pretty impressive results. If you want to take your business to the next level in 2021, here’s a look at five innovative ways you can do it.
Update Your Business Plan
Before heading into the new year, it’s important that you update your business plan so that you can reach your goals. Revisiting and revamping your business plan ever so often can help you stay on the right path when it comes to growing your business. If you don’t continue to update your business plan as it grows, you won’t know where you’re going. Now is the time to tackle your business plan and looking for areas that need updating by taking powerful goal setting steps. For example, if you’ve reached a milestone or business goal, remove it from your plan and replace it with a new goal.
Ramp Up Your Marketing Efforts
It might not seem like the right time to ramp up your marketing efforts, but it’s actually the best time to do it. That means making sure you have the right tools to help you be successful when it comes to marketing. Think about investing in a customer relationship management (CRM) tool to help you keep track of your customers’ contact info and your relationship with them. A CRM can help you determine where your customers are in the pipeline and what they need to get to the next stage of the buyer’s journey. If you already have a CRM software for small business, now is a good time to put in processes around data hygiene and CRM management.
Improve Your Supply Chain And Cloud Services
Examine your supply chain and determine whether improvements need to be made to make things run more smoothly. If you’re not already using cloud services, consider whether or not your company could benefit from them. delaPlex offers tools to help streamline your supply chain and cloud services through digital solutions that can help identify areas of opportunity for improvement and growth within your company. So if you’re ready to step your game up and make improvements to your company that really help propel it forward, consider migrating your cloud services to a provider that can help you navigate creating the perfect software for your teams.
Set New Goals
If your goals don’t reflect the current state of things, it might be time to set new goals. Think about what you’d like to accomplish in light of the new landscape of things with COVID still prevalent. Start by setting achievable SMART manufacturing digital transformation goals for your business that can help it overcome common challenges resulting from COVID-19. SMART goals are specific, measurable, attainable, relevant, and time-bound.
Specific – State what you’ll do and use action words.
Measurable – How will you evaluate your goals? Use metrics or data targets.
Attainable – Make sure it’s a realistic goal you can actually achieve based on where you are now.
Relevant – Make sure your goal is relevant to your overall business goals.
Time-Bound – Set a time limit or a deadline for when each goal should be achieved.
Focus on the Employee and Customer Experience
Making it easier for your employees to perform their jobs makes for a better, more effective, remote-working experience. And when your employees perform better on the job, it makes for a better customer experience. A great customer experience can help improve your current processes and boost revenue. Figure out your customers needs and what their pain points are when communicating with your company or navigating through the sales process. Then do what you can to rectify any issues they may be facing.
Preparing for the New Year
By creating a new business plan, setting new goals, focusing on the employee and customer experience, ramping up your marketing efforts, and looking for ways to improve your supply chain and cloud services, you can set yourself up for success in 2021 and take your business to the next level.