How To Build A Successful Home-based eCommerce Site


According to experts, eCommerce will contribute to more than $1 trillion in sales by 2019. Online shopping is a growing industry that shows no signs of slowing down. Although the prospect of operating a home-based Internet store may be attractive, many people will fail within six months. This shouldn’t dissuade you from trying, however. There are several key components that can help you succeed while working from home.

Know What to Sell

Finding items to sell online is quite easy in today’s market. Drop shipping companies, bulk company overstock and liquidation sites are quite abundant. One problem you’ll be faced with is market saturation. It’s safe to assume that there are thousands of people looking at the same suppliers you are. Now, this doesn’t mean you should give up on selling something your interested in. However, you’ll need to put in the extra effort if you want to be better than the competition.

Become an Expert in the Industry

The more you know about any given product, the greater your online reputation will become. If you’re interested in selling smartphone cases, delve into how they are used and which brands are the most ideal. Learning as much as you can about what you sell will strengthen other aspects of the business. Things such as blogging and social media interaction are only a couple that will benefit from your knowledge.

Easy to Use Interface

Make sure you choose an eCommerce platform that has an easy-to-use interface. Most online shoppers admit they will abandon a cart if the process to make a purchase takes too long or is too confusing. You want to make the experience as easy as possible. Any hesitation by your guests could result in a lost sale.

Social Media Marketing

More than one out of every 10 purchases online are derived from social media. This means you can increase the number of sales you make by committing to social media marketing. This part of the online business has become so productive that most eCommerce platforms are already equipped for social engagement. This form of marketing needs to be addressed on a daily basis by connecting with your target consumer. It will take more than just one or two posts per week to make an impact on sales.

Mobile Marketing

In 2015, mobile commerce made up almost one-third of all online sales in the United States. This is a growing trend as more people are taking to their hand-held devices to buy nearly anything. Focusing efforts into mobile marketing will help enhance your website’s ability to generate revenue. As more people are online with smartphones and tablets than with desktop computers, you need to cater to those consumers.

Proper Finance Management

Tracking your finances will play a role in maintaining business success. Although it’s nice to know exactly where every penny is of the home-based business, the information can also help determine future strategies for sales and discounts. Learning as much as you can about finances, like Adam Greene Melville NY, is only part of maintaining a strong business platform. Luckily, there are many methods and online apps that can improve your money management capabilities. Your eCommerce platform may also come equipped with financial tools.

Customer Service

Providing superior customer service is a way to turn one-time shoppers into ardent fans and loyal repeat visitors. This can be done in a myriad of ways such as: offering free shipping, using a fast shipping courier, directly interacting with customers on a hosted VoIP platform and offering online chat support. Even the follow-up email to past buyers can inspire additional future purchases. When someone has a problem, address it immediately. Negative feedback should also be closely examined and steps taken to make sure the problems don’t happen in the future. Although it’s near impossible to please everyone all the time, you still need to try your best to do so.


Blogging about your products is one way to attract attention to your eCommerce store. It’s also a great way to demonstrate your expertise. This has potential to boost your reputation while inspiring others to make a purchase. Center your content around facts pertaining to your products and how to use them efficiently. Even if the visitor doesn’t make a purchase, the individual will know your store exists.

Treat At Like A Real Business

A home-based business is a real entity. Too many people fail because they don’t put in the effort as they would if the company was in a brick-and-mortar location. Even though your business may be located in your basement, it still requires a degree of professionalism if you want to succeed just like if you received a finance degree and were working in a coporporate office. If it helps, work on your eCommerce site dressed as though you’re heading out to an office. Many people feel more professional if they dress the part.

There are many people across the globe that have turned small home-based businesses into online powerhouses. It’s possible to make a great deal of money though an eCommerce site as long as you’re dedicated. The level of your success is directly related to your level of effort. Take the steps necessary to build your brand to be considered competition by others. Every sale you miss out on is one sale someone else is getting.

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