Online courses are quickly becoming and exciting new way of educating people on a wide array of topics. These courses have also proven extremely profitable for their creators. For the new digital entrepreneur with an idea, this new medium offers them a chance to make good money while providing a needed service in the community. However, you may wonder how to take your good idea and turn it into a real business. From millennials to baby boomers, online courses are a profitable market, but also a crowded one. Without taking the right steps, your course could fail before it starts. Below are the steps that will show you how to sell an online course.
Make Your Course Profitable
To start with, you need to make sure your course is worth paying for. To figure this out do research into courses covering similar topics. If no one seems interested in your topic you should consider picking another one. As you try to refine your idea, also consider how you will make it stand out against other’s in the market. You need to bring something new to the table, that other courses covering similar material can’t offer. Your business will ultimately succeed or fail on the quality of this course. Make sure
Pick A Distribution Method
Now that you have a solid course to sell, you need to find a place to sell it. There are a wide variety of websites that host online courses. These services offer you a range of tools to quickly set up your course, and a market of potential students to show it to. However, they charge for these services. You will be expected to hand over a large percentage of your sales. These markets also put you in direct competition with other courses on the same subject. You can also choose to design a business website and host it there, but that might involve technical challenges you cannot solve. Picking the wrong method could limit your profit or your potential audience. As a result, you should choose with care.
Offer A Free Lesson
Now before the course is up online, you need to offer a free lesson to draw people in. This lesson should give your potential students a general sense of what your course will be like. As you write this one class, remember it will be your principal form of marketing for the course. As a result, you really need to put the hook into the audience. Tell them why they need to attend your course. Show them what they are getting, and why it is worth the money. Of all your marketing steps, this is the most important to get right.
Validate Your Course
Before you formally launch your course, you need to build it up and validate it. To do this, get viewers of your free course to pre-buy into the full course. This will show there’s interest in your material and draw more potential customers too you. You can also acquire data on interest in the course by offering a survey at the end of the free episodes. You can even run promotions leading up to the launch. These steps will ensure that when you launch your course there will be customers ready to buy it.
Build A Community
Once you launch the course, move your marketing efforts to building a community of social media. Encourage students to start discussion forums online and lead them in group discussions using small business hashtags. You can also post supplemental material to platforms, then encourage your students to like and re-post them. This will create an environment of inclusion for your students that will also draw in new customers. It will also keep your students engaged with the course and make them more likely to consider other courses you may offer. This community will be the backbone of your course. Encourage it to thrive.
With a few straight forward steps your online course can go from idea to profit making enterprise. Do your research and make sure your course will bring in paying customers. Pick a distribution system that matches your needs and budget. Offer a free lesson to hook potential customers. Use pre-sales to validate your course before launch. Once launched, use social media to build a community with your students. With these five steps accomplished, you will be well on your way to a successful and profitable online course.