The current COVID-19 pandemic has changed the business operation. Many businesses are going online and most of the employees will continue to do work from home for the whole year. Because of the change in customer responses in this pandemic, there are some marketing strategies insights which will work in 2021. Below are some digital trends which you can follow in 2021.
Use Social Media For Better Engagement
Employers should employ more resources for social media sites, as most of the customers check the brand reputation online before making any deal. During COVID-19, customer retention had become a priority for brands and this trend will continue in 2021. In this pandemic customers are spending more time on the internet and they do research about the product, brand or company before purchase.
Such a change has given an opportunity to marketers to enhance their reach with new customers and stay connected with long-time consumers. By spending a few bucks it is possible for brands to hire an excellent social media marketer who can manage content, social media post, entertain customers’ queries and grab new audiences.
Focus On Local SEO And Google Listings
Next, focus on local SEO for marketing visibility. If you are an owner of a small business, you must ensure the verification of the local listing and keep it on various search platforms. As in B2C business customers mostly click on local listing or Google my business listing to know the timings of your business and other information. Define your geographical area in the local listing which will help your business to show up in ‘near me’ searches. It may look counter-intuitive for you to decide the boundary limit of your business, but doing so will allow you to penetrate more in search results. Update the listing with time as this will let your customers know about working hours, blogs, promotion or any other information you want to convey with your audience.
Improve Product Or Service Availability
Unavailability of any service or product can make the customer unhappy and this is the primary reason for them to look for the alternative. The most obvious solution for this problem is to increase the availability of time-slot for services. Be creative. As in the current situation, most of the customers are working from home and kids are also learning remotely, most of the businesses like dental practices, physicians etc have relocated their staff more in daytime slots and less during night time.
Add Interactive Content
Adding relevant content to your website or social media page can keep the customers engaged with your brand and provide an opportunity for you to know more about them. For instance, if you are a realtor, then adding a mortgage calculator can provide some value to the visitors. Also you will learn about the visitors from the data they enter into the calculator. Another way to interact with the target audience is through various quizzes, assessments, interactive videos, etc. Such content can quickly fuel up your reach and visibility. Such techniques will allow you to find many new prospects and establish connections with them.
Growth Of Social Selling
Of course, more and more digital marketers are leveraging the power of social media selling in 2021. Just recently in 2020, both Instagram and Facebook launched their own eCommerce shops, allowing users to shop directly from their accounts. Experimenting with this new digital marketing approach, you can shorten sales cycles, effectively manage your reputation, and increase custom retention. Moreover, these tactics can positively contribute to business lead generation and higher conversion rates. Certainly, the growth of social selling is a major digital marketing trend to look out for in 2021.
Although the above digital marketing strategies don’t include a complete list, it can give the desired kick-start to your business. Many employers and CEOs can improve their online presence by hiring more resources for social media marketing, and by adding interactive and personalized content on such platforms. These 4 techniques can give more traffic to your website, can render more leads which ultimately results in more sales.
Most of the businesses like Real Estate Company, food industry, IT, manufacturing and even casino start-ups are now taking advantage of such techniques. Countries like Canada are using digital marketing to its fullest for casino marketing. Players looking for the best casino online in Canada check the casino business reputation online before finalizing the company.