The year 2020 took us all by surprise. We all looked forward to the year, yet, we didn’t see it coming. The element of surprise had almost all of us grappling to find stability and redefine our identities in the midst of all the chaos. This is why in business, you must never leave growth and new, innovative ways to develop and expand to chance. The element of surprise is lurking at every corner to leave not-so-fun surprises at your doorstep.
There is the need to strategically make plans for every possibility or development. Those that have happened, are happening and are yet to happen. For business growth to occur, you need to cover all the bases, dot your Is and cross your Ts. In this simple guide, you would find an in-depth marketer’s guide for you to ensure business growth in 2020 so that you would not be taken by nasty surprises at the year’s end.
As simple as this may sound, personalized marketing is a sure-fire way to ensure you convert all your business traffic to sales. Sure, you get a handful of loyal customers who trust your business enough to keep coming back without coercion. However, the majority of consumers and customers will only come back if they feel like your business is interested in them and not just their money.
No matter the channel you use to reach your clients, always use personalized messages. It works! Not by simply mentioning their first name at the start of the email, but by taking the time to know their personal desires, wishes and needs as regards the services and products you offer. Tailor your ads, email campaigns, and other forms of communication to add value to the person at the other end of the chain.
Generalized content does little good for brand growth, If anything it is a waste of resources and time because it yields little conversion. Figure out your client’s needs through surveys, feedback and analytics of their interaction with your site or campaigns. Use these findings to make the most of your existing and prospective client base.
Leverage Digital Marketing
Digital marketing and all its new techniques have been on the increase in the past few years. It is no longer marketing as we know it, but with digital technology taking over the trends there is no choice but to leverage it and use it to the best of abilities. From Facebook ads to branded videos, there is so much to do that you cannot possibly exhaust all the digital media marketing options. Instead, the better thing to do is to select what works for your marketing and branding and hone in on it.
In 2020, there are numerous digital marketing trends to follow, businesses must learn to adapt and ‘own’ them. Facebook is an ocean of wealth for every business, you would find different demographics and prospective clients to market your content. Even if you cannot reach all on the site, you would find that their very effective ads service also expands their reach to other platforms such as Instagram. Another gold mine.
With strategic planning and preparation, Facebook ad campaigns will work wonders for your business. Another strategy that is fast gaining ground is round the clock customer service with the innovative chatbot. You can now offer clients personalized help through this service. These aforementioned trends and more are effective ways to give your business a massive boom in 2020.
Launch New Products
New products are another great way to reach to new clients and bring back existing ones. New things are always intriguing and exciting to many people. Everybody wants to know “what’s that?”, “what’s it about”, “what’s new”? And it is your job to show them! When you’re launching a new product you have to be strategic about it. You must engage in adequate research first to find out how consumers would likely respond to it.
After this has been done, you can begin to work towards getting the product out on the shelves and into their homes or lives. To build the right product, you would need to make sure that all members of your team are on board and in sync with the new project. A great way to do this is through a Product Requirements Document (PRD). It shows all members of the team what they need to do in order to bring the product into existence. With prd templates, you can quickly and easily set this up so you can begin.
For a successful launch, ensure you carry your clients along – make noise about the new product. Advertise, build a fanbase, select brand ambassadors, go overboard with getting the word out there. Spur your customer’s interests, both existing and intended ones. Showcase the product with graphics and pre-launch videos. Stay relevant to the intended demographic and watch the products fly off the shelves.
Help Customers Help Themselves
Have you ever lost a customer because they were unsure of what to buy and so they didn’t make a purchase at all? That’s a thing and it happens! It is called ‘decision fatigue’. Many times customers are stumped on what exactly they need, probably because the options are too vast or sometimes, too few or perhaps they are simply exhausted.
In order not to lose any more customers and clients in 2020, what you need to do is make the most of guided selling. Guided selling is a great marketing technique and it’s something you already know about. It simply entails steering the clients’ hands to selecting the right product that would put a smile on their face as well as on the business’ face.
There are many ways this can be done, for physical businesses, a sales rep can offer a prospective customer a product or service and walk them through the benefits of making that purchase. You’ve seen this done many times in malls. However, with the new age of digital marketing, guided selling can be achieved on virtual stores and websites too. With the help of chatbots, you have the perfect guided selling tool. It’s easier, reduces cost and in essence, promotes sales.
This is not a difficult thing to do. All you need to do is know what your demographic is and use it to drive sales as well as feedback. What are the areas you think you can be of help to your clients? Through different social media channels and digital marketing tools, you can use stay relevant to keep your customers glued to your brand.
Try to be in the know of new trends on the internet and hone in on them so that you can stay current. Update information that you put on your brand pages, blogs and vlogs for you to connect better with your client base. You can make use of a video content calendar such as explainer videos, tutorials, behind-the-scenes, DIY videos, product videos and lots more to boost engagement.
Show your clients what you’re working on, teach them how to use certain products or services that your company offers. This would introduce these products and services to prospective clients, and sometimes existing ones.
Use The Right Tools To Boost Productivity
We spend a lot of time ‘working’ on the business that we fail to see new ways to do activities you’ve always done. For convenience and productivity, there are numerous tools out there that can do certain aspects of your work twice as fast as you normally would. To grow your business in 2020 you need to get hold of these apps and tools to reduce your workload so that you can focus on other aspects of the business.
Business tools abound in the world today, they help with many areas of the business and are usually as accurate as possible, so you can trust them to get the job done. Spend less time tracking business expenses with tracking software and get your hands on other important aspects of the business. These tools are also available for human resource management, email marketing, and lots of others. Get hold of them and maximally use them to give you more time to focus on the business.
Use SEO Tools To Drive More Traffic To Websites
If you’re not already on ‘Google my Business’ then you need to get on it immediately. It is highly effective in raising awareness about and driving searches on brand names. It’s the first point of call when the local community needs information about a business and it helps to increase leads faster than many other channels. Get in on it and stop missing out on opportunities to make sales!
Don’t leave to chance what you can take charge of and excel in. Growing your business in 2020 is not child’s play, but it also doesn’t have to be a chore. In this guide, you would find simple and workable ways which you can capitalize on to get the best out of your business this year. Strategically work towards these and watch your business grow.