Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is ... Read More »
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. ... Read More »
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to ... Read More »
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. ... Read More »
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back ... Read More »
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the ... Read More »
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good ... Read More »
The best companies often do business internationally. They send executives and employees across the globe to represent brands, win contracts and recruit a new insurance consultant. Of course, any executive might be wondering who should pay for passport renewal expenses? In this post, we cover when businesses pay for passport renewal costs on behalf of the employee. Verbal Confirmation In ... Read More »
Merchandising your store could prove to increase sales per square foot for your business. But of course, you can only experience retail merchandising benefits if you display things properly. The art of visual merchandising is not one that all business owners are skilled at. Thankfully, there are a ton of helpful retail merchandising tips available online to help you learn ... Read More »
SEO tactics can work wonders for businesses looking to expand their online presence. Unfortunately however, not many business owners are SEO experts. If you need to start optimizing your business website for search engines, keep reading below. This post will give you tips to hire a SEO consultant that drives results. Price Shop Price shop to determine the going rates ... Read More »
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