A press kit is a package of promotional material that is provided to members of the press to brief them about a product or service. Compiling a proper press kit can be difficult, which is why press kit examples can be a great help for entrepreneurs who are looking to get exposure for their business. However, it is important that you remember the importance of branding and that your press kit reflect your unique company. If you are an entrepreneur looking for press kit examples and tips, below we have listed our top press kit tips for new businesses.
Provide High-Resolution Photos
A picture is worth a thousand words, and it is worth even more when included in a press kit. Providing the press with easy access to hi-res photographs of your business, products and events not only saves them time, it also helps you to project the right company image. Clear and eye-catching photos of your brand logo should also be included in your press kit as well as your mass text services. This way, readers, bloggers and journalists can get a glimpse into your business.
Let Them Know About Awards
If your business has won any awards or received any other special recognition, make sure to include this in your press kit. A press kit should include all the best things about your business. Awards and other recognition are certainly a part of that. Do not be afraid to brag when creating a press kit for business, just as you would not be afraid to brag at career fairs. This adds legitimacy to your business, and may give your press kit better odds at receiving a positive response.
Include Contact Information
Leaving the press to hunt down an email or phone number for an exclusive quote is the sign of a poor press kit. Contact information should always be included and prominent in your promotional packages. This allows writers the chance to contact you or your public relations team for more information, which will be especially handy when they are looking to write an in-depth story about your business.
List The Facts And Figures
A list of facts and figures can bring a press kit to a whole new level. These are the kind of things that email marketing campaigns do not address. Many press kit examples you will find contain a page that is dedicated entirely to quick tidbits of information about the company. This can be anything from how many customers you serve per year, past awards you have received or answers to some of the most frequently asked questions about your business.
Write Up A Press Release
A press release is an ideal document to include when crafting a complete press kit. However, these documents are usually specific to certain events, releases or product launches. If you are just starting out, you may want to create a press release about your company’s grand opening. Be sure to give detail and commentary regarding the specific story. This will give journalists and bloggers something quick to quote with all of the right information at their fingertips.
Tell Your Unique Story
Lastly, the most important part of creating a press kit is to tell your unique story. This tip is especially important because you cannot learn it from press kit examples. In order to stand out, you need to find your company’s voice and make it shine through a short statement about who you really are using effective assertiveness techniques. This is where you would explain how your business got started and what your hopes and dreams are for the future.
Creating a press kit can be difficult. By following these five tips and using press kit examples from other established businesses, you can start encouraging coverage of your company. Make sure that you tell your story, but leave out your secret frozen yogurt recipe, and provide the right materials journalists need in order to spread the word about your business.
Photo from http://r1creative.net/presskits/